Pricing Strategy

web3 with a16z crypto

Andreessen Horowitz

Gaming, Blockchain, Web 3, Blockchains, Open Source, Business, Decentralization, Visual Arts, Computer Science, Ownership, Art, Entrepreneurship, Entertainment, Cypherpunk, Web 3.0, Music, Internet, Cryptography, Crypto, Computing, Web3, Innovation, Distributed Computing, Culture, Public Goods, Creator Economy, Arts, Technology

4.4 • 66 Ratings

🗓️ 1 June 2024

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode is all about pricing strategy. We dive into insights from traditional and web2 businesses and apply them — plus brand new approaches — to startups using crypto and blockchains. Topics of discussion include the importance of understanding consumer psychology, how to navigate pivots and avoid common mistakes, and what can be learned from real-world case studies, including Tesla, Nvidia, and others. Our experts include a16z crypto's Maggie Hsu, head of our go-to-market team; research partner and Harvard Business School professor of economics Scott Kominers; and tech veteran and head of our CSX startup accelerator Jason Rosenthal — the three of whom combine their different expertise around the theme of this episode to help you master pricing strategy.

Transcript

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0:00.0	when I feel them this really because they're so painful.
0:04.6	So one is a worry by founders that what they're building isn't going to
0:10.7	perceive as valuable by their early customers.
0:14.4	And so the effect of that is that they really underprice
0:18.1	and not appreciating the impact of what they've built.
0:21.5	So they're building towards something that is just too small
0:26.4	to be worthy of the investment and pain that they're going to go through to create it. And having been on those journeys myself,
0:35.0	I wince when I see that.
0:37.0	Hello and welcome to Web 3 with A16Z. I'm Robert Hackett and today we discuss
0:45.3	pricing strategy for startups from traditional businesses to Web 2 to Web 3.
0:51.6	Topics we cover include unit economics, understanding consumer psychology, using on-chain
0:58.0	data to inform pricing decisions, common mistakes on how to avoid them,
1:03.0	how to navigate a pricing pivot,
1:06.0	and lessons from real world pricing case studies,
1:09.0	including Tesla, NVIDIA, and others.
1:12.0	Our experts include A16s. Tesla, and Vidya, and others.
1:13.3	Our experts include A16Z Cryptos, Maggie Shoe,
1:16.7	head of our go-to-market team,
1:18.7	research partner and Harvard Business School
1:20.5	Professor of Economics, Scott Commoners, and head of our CSX startup accelerator
1:26.4	Jason Rosenthal, who's a tech veteran having spent the last 25 years at various internet companies.
1:33.2	The three combine all their different expertise around the theme of this episode.
	...

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