know, a different...

Well, so the...

Here's the, like, arc I'm seeing.

Is an intelligence agency in the 20th century

had this unprecedented advantage

as the dawn of advertising,

modern advertising is happening,

where you can shape a narrative

and, like, control people's thoughts in a way that, uh, you know,

with only like a little bit of TV out and movies, everything is very easy to like kind of like

shape a picture that you want people to believe. So like, we're going, we're at war with Russia now.

It's the cold war. We're going to, you know, pay for some newspapers to run some stuff

about some atrocities that we made up, and we're going to do a movie where, you know,

Stalin's in it, and, uh, or there's like a monkey who looks like Stalin and they've, like,

found the perfect Stalin monkey. And then like, people go home and they're like, I just hate

the East now, you know, and that's like the kind of like

they're doing don draper shit for the 20th century they're doing like they're smoking cigarettes in

a lounge and they're coming up with sneaky white guy ideas but now with the internet

everyone is just doing that for free all the time and they're really struggling it it feels like to me from listening to this

podcast they're struggling to like have a sense of purpose in the way that they were moving

weight a hundred years ago yeah they don't have like cultural control anymore everyone is just

insane now how do you get us to do anything yeah i'm tempted to say, like, oh, everyone is suspicious of the CIA now, but I think that's

...