Whenever you have layers between you and people

who give you money, you have problems.

And the funny thing is, even in the digital world,

when you depend heavily on a channel like Facebook

or Twitter or YouTube, you have a layer.

And the thing that I say is that you use distribution channels

that you rent, whether you rent them with your time,

whether you rent them with your attention,

whether you rent them with your money,

you are in fact basically working for Facebook

and Twitter and YouTube for free.

All of us are, every time we put content.

I mean, that was the brilliance of these businesses

is that they basically got free labor.

Everybody is basically the slave labor

for a social network, you know?

Because nobody gets paid to be on Facebook all day.

Right. And that's why it scales so well

because Facebook doesn't have to spend any money

to get people to create content,

but you don't make any money either.

Like there's this argument of,

...