Because of the way we have built, we've come to kind of equate big with successful.

And the reality is, is like any farmer can tell you that it's not the amount of acreage

you till. It's the productivity of that acreage. How much are you getting back per acre?

If you've got good soil and if you've got good irrigation and if you get a good summer of sun, you can generate a lot

per acre, you know, in a small plot of land. If you've got a large piece of land and you don't have

very good conditions, it doesn't matter. You're not going to produce all that much. What Jimmy's pizza

demonstrates is that when we were poorer, when we were poorer as a country, before we had the prolificacy to kind of

just grow, grow, grow horizontally, what we built was not only very frugal, but incredibly productive.

It has a productivity of $3.4 million per acre. So that's basically, if you have an acre of land

that's developed in the style of that Jimmy's pizza,

which is a rundown kind of a shack of a pizza place, there's nothing spectacular about it,

nothing great about it. It's going to generate $3.4 million of wealth for the community.

If you look at that Kmart, which is the one I kind of juxtaposed with it, the Kmart

is at 350,000 an acre. So basically, Jimmy's pizza is 10 times more productive than the Kmart. And

you look at that and you're like, well, yeah, but Kmart is like our biggest taxpayer. Kmart

pays a ton of sales tax and a ton of property tax and Jimmy's pizza only generates

this small little amount. And that's very true. But Kmart's also, you know, utilizing like all of your

land. Like they're using a ton. You've got millions of dollars of pipe in the ground. You've got millions

of dollars of road and street and curb and sidewalk. You've got

like a ton of money committed to it. What we have done, and my friend Joe Minnikozi is the one who I think

has perfected this kind of way of thinking about things. He's a planner with Urban 3. His firm does

a lot of these visual analyses. He pointed out, if we were going to take this mentality and take it to automobiles, you would

...