Presenting: Not Past It - The "Crying Indian" Ad

How to Save a Planet

Gimlet

Science, News, Society & Culture

4.8 • 1.6K Ratings

🗓️ 19 May 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’re bringing you an episode of another Gimlet podcast, Not Past It, which looks at a moment from that week in history and explores how it shapes our world today. On Earth Day, April 22nd, 1971, a commercial debuted starring a crying American Indian. The image stuck in the country’s consciousness. But there were surprising forces behind the ad. Not Past It digs into the powerful players who helped shape how we think about environmental action. You can hear more episodes of Not Past It on Spotify. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome to How To Save a Planet.
0:04.1	I'm Alex Bloomberg, and this is the show where we talk about what we need to do to address
0:07.6	climate change and how to make those things happen.
0:14.2	Hello, everyone.
0:24.3	Today we are going to share an episode from another Gimlett podcast.
0:28.9	Gimlett, if you don't know, is the podcast production company that makes How To Save
0:32.6	a Planet.
0:33.6	It also makes a whole bunch of other podcasts.
0:36.0	We are going to share an episode from one of those other podcasts called Not Past It.
0:41.8	Not Past It is a history show where each week on the program, they look back at something
0:45.3	that happened from that same week in history, and they talk about that event in history and
0:50.5	how its legacy remains to this day.
0:53.8	Last month for Earth Day, the team over at Not Past It took a look back at a famous TV
0:58.0	ad that aired back in 1971.
1:01.8	The ad has come to be known as the Crying Indian ad, and it helped inspire a generation
1:06.9	of Americans to rethink how we treat the natural world, a generation of Americans that included,
1:11.8	by the way, a young boy in Cincinnati named Alex Bloomberg.
1:16.4	Different Alex Bloomberg, not me.
1:17.9	Just joking.
1:18.9	It was me.
1:19.9	I remember vividly, vividly watching TV in the 70s and seeing that ad.
1:23.4	It seemed like it ran all the time.
	...

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