From MPR Music, this is Latino, I'm Felix Contreras.

And I'm Ana Maria Sayer, let the cheesemay begin.

Felix, did you know that Omar Apollo has his own hot sauce brand?

I had no idea, honestly.

I think most people don't. In addition to being a major global star on the rise,

he is also in fact in the business of bringing tasty condiments to his fans.

It's actually his mom's recipe.

So he's in the business of sharing his Mexican American culture through his music and then through food.

Interesting, interesting.

You always have a beautiful way of putting it, yeah.

Yes, he's been doing that actually a lot lately in his music.

His latest album, Ivory, includes a solid mix of hip hop, indie sad boys singing,

and even some ranchera-esque belting mixed.

A lot of real cool stuff on that record.

And as we've done with All Latino on the past, we're catching Omar Apollo

at a critical point in his development as an artist, like almost at the very beginning.

The conversation you had with him showed how he's revealing more of who he is

and continually showcasing his culture through his music.

Since his SoundCloud days, which were, believe it or not, just a few years ago,

he's been leaning into, I don't know, what feels natural and authentic to who he really is.

And in just a few years, he's hanging out with some of the biggest names in the music business.

That's pretty amazing.

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