Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like the salesman podcast today will be focusing on prepping for the post pandemic transformational retreat rush to drop these value bombs. I brought Dr. Sherry Rosenthal into EO fire studios.

Sherry is chief retreat strategist in CEO of wanderlust entrepreneur where she's taught thousands of passion driven entrepreneurs how to design experiential transformation retreats that allow them to stand out in their niche change lives and make an incredible income.

She's also the owner of journey of the spirit travel a boutique agency specializing in the planning and management of group travel.

And today fire nation will talk about what exactly is a retreat why so critical to be running them now how can you actually make money and fill your retreat and so much more when we get back from think in our sponsors.

The HubSpot podcast network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business whether you're looking for marketing sales service or operational guidance the HubSpot podcast network hosts have your back listen learn and grow with the HubSpot podcast network.

Dr. Sherry say what's up to fire nation and share something that you believe about becoming successful that most people disagree with my pleasure John I really don't believe in success or failure per say.

I believe in outcomes that are either expected or not expected pleasant or not pleasant and people who don't believe in failure never feel wounded by things not working out and that makes them resilient because they don't take anything in business personally not even their own suppose in success or failures that's makes them invincible.

And so if you're a fire nation you'll be seeing throughout this interview we are talking about mindset we will be talking about resilience of course as we focus on the overall core concepts of this interview which is prepping for that post pandemic transformational retreat rush and there's nobody better to talk about this than Dr. Sherry because let's just be honest a lot of people are just saying the wrong things they're calling their live events retreat so even before we get rolling in this interview.

Break down for fire nation what you mean by retreat so that we're just all on the same page absolutely John so retreats are really popular word these days and everyone and their brother is calling their event to retreat but to retreat means to pull back and go inside you know you just went on one.

So I have a very definitive opinion about what's a true transformational retreat and it is not a workshop in a pretty place so an event where someone's teaching all day in a nice location for me is a workshop or a mastermind it's not a retreat there needs to be time to learn and lounge and go inside and process this is what makes a good transformational retreat and the critical key is that you're

activities help teach you material and then your location is perfectly aligned with what you're sharing so for example an essential oil retreat could be a resort on the beach or it could be an Oregon when they're harvesting peppermint and your group helps in the harvest and distillation process of the oil right now that is what I call a full balls to bones experience and it's experience

experiential it's what people want right now especially post pandemic and just so folks know I have literally been living breathing and running retreat since 2000 when I work for done McGill Ruiz the New York Times best selling author of the four

years which I know so many of your listeners love so that's 21 years of retreat so yeah a little opinionated about them well I love people being opinionated a lot people you know really talking about things in a black or white scenario because you know the

greatest leaves so much you know for own type of definitions that we bring on experts to help us with these and I love how you put this doctor sherry balls to bones experience I mean that's a keeper right there I'm going to be using that one going forward

but I want to get deeper into this because running transformational retreats is important as you mentioned I just got back from an incredible 17 day wellness retreat and it was so experiential it was so transformational I just had the best time and and I'm still just

feeling on such a high and a rush from it and we live in crazy times right now I mean the world is never going to be what it was before COVID broke out so why are transformational retreat specifically so important in our current

environment so true john people are starved literally starved for connections a hook you know community and something to look forward to in their lives besides staring at the four walls and their family as much as they

love their family that's interesting after 9-11 and after the 2008 global recession travel actually exploded so we do have a precedence for what is to come and from my point of view you're either on the front part of the tsunami or the

back end either you're ready to show up for your community and support them during this time of great change or you're not and I think if you really care about your community you are going to put yourself out there and help them go

through this very challenging time so one thing that I really want to call a spade a spade about because we've kind of mentioned it a few times already in this conversation is

COVID is in this world a lot of people are getting vaccines you know a lot of people aren't you know there's a lot of talk about how different strains are happening and who knows

the future may hold I mean we never know what the future is going to hold so I mean this is kind of controversial is like getting people together in the same rooms or same

...