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Blocked and Reported

Premium: Here’s What Happens When You Get A Book Deal Because Of TikTok Fame

Blocked and Reported

Katie Herzog and Jesse Singal

Unknown

4.64.1K Ratings

🗓️ 2 September 2022

⏱️ 6 minutes

🧾️ Download transcript

Summary

This is a free preview of a paid episode. To hear more, visit www.blockedandreported.org

Alex Aster’s YA novel Lightlark was rejected by 16 publishers – until she posted it on TikTok. Then she got hundreds of thousands of likes, a six-figure publishing contract, a plethora of glowing reviews, and praise from the legacy media… until the book actually came out. To make things worse, she may not have been downtrodden enough. Now, vastly superi…

Transcript

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0:00.0

Okay, so Jesse, have you ever heard of Alex Astor?

0:04.3

I mean, Astor is a famous last name.

0:06.2

I don't believe I've heard of Alex Astor.

0:08.3

Alex Astor is a 27 year old author.

0:11.0

She's published two middle grades books

0:13.3

before the one that we're going to talk about today.

0:15.1

She has 900,000 followers on TikTok,

0:18.6

and that's how she got her book, yeah, I know.

0:21.4

That's how she got her book deal.

0:22.8

She promoted the storyline in various TikTok videos.

0:26.0

And in fact, in one of the videos,

0:27.9

she says that her agent dropped her

0:29.8

and this book that just came out

0:31.7

was rejected by 16 publishers,

0:34.0

but because she pitched the book on TikTok

0:36.5

and had tons of followers, this went viral

0:39.1

and she got a publisher, a seven figure book deal,

0:42.2

and the book is being made into a movie.

0:44.9

And this is before it ever came out.

0:46.6

Is that all that?

0:48.3

Is that good or bad, do you think?

0:50.2

I would like this to happen to me.

...

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