Preflect Ads - Taking Facebook’s Algorithm to the Max
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 24 June 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix and Rockerbox**
“We're not reinventing the wheel. We’re just helping merchants take Facebook's targeting algorithm to the max.” That's what Preflect Ads does.
In the second half of this Feature, Brecker Brees, Co-Founder & Head of Business Development at Preflect Ads speaks of audience size, time spent on Facebook, and other inputs that affect their predictions.
According to Brecker, a large percentage of merchants misinterpret Facebook metrics. One issue is how they read the historical sales data.
In addition, Brecker, says they are exploring expanding into Snapchat and Tiktok. He mentions that acquiring customers who come back and buy again and again is a crucial metric they look to improve.
In part 1, we discuss:
* The amount of data needed for prediction
* Is the tool suitable for start-ups
* Other data sets to be incorporated in the tool
* What outputs are to be expected
* Their plans for the next six months
* The feedback they receive
Join Ramon Vela and Brecker Brees as they break down the inside story on The Story of a Brand.
For more on Preflect Ads, visit: https://www.preflectads.com/
*
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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Transcript
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| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.4 | Definitely. |
| 0:22.0 | So Preflect is for any merchant spending typically $20,000 to $25,000 and up on Facebook |
| 0:35.1 | ads per month. |
| 0:36.9 | And any merchant that sells a consumable product. |
| 0:41.4 | You know, like I said before, it's TPG, cosmetics. Those are some, you know, very clear industries where we shine. |
| 0:50.4 | And that's because those products are dependent on lifetime value. To scale a business like that, you know, I always love to, you know, joke with some of our users, you know, say, you sell coffee. I'll tell them, you know, you think you're, you know, in the coffee business. You're not really in the coffee business. You're in the business of customer lifetime value. Because if you |
| 1:11.7 | really want to scale your business and have sustainable growth, you know, in the long run, |
| 1:18.0 | you cannot waste precious ad dollars on Facebook acquiring new customers who just buy once |
| 1:26.5 | and never come back. |
| 1:28.2 | You need to make sure that as many of your ad dollars as possible are being allocated |
| 1:33.6 | towards targeting new customers, finding new business of individuals who are going to become |
| 1:43.0 | loyal customers, subscribers, and frequent buyers. |
| 1:51.0 | This episode is brought to you by Rockerbox. |
| 1:55.0 | Now, we all know that the moment you go beyond advertising on Facebook and Google, things get messy. |
| 2:01.7 | Rockerbox is here to solve this problem for you. |
| 2:04.8 | Now, as you start to test hard-to-track channels like direct mail, linear TV, podcast, and OTT, |
| 2:11.3 | Rockerbox is there to save you and being your single source of marketing truth. |
| 2:16.1 | Rockerbox works with leading D-to-C brands like Tula, |
| 2:19.1 | figs, and Tracker Smith to help them centralize all their online and offline marketing spend, |
... |
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