Praising Competitors, Daniel and Jorge Explain the Universe, Rock Paper Scissors History

Curiosity Weekly

Warner Bros. Discovery

Self-improvement, Science, Astronomy, Education

4.6 • 935 Ratings

🗓️ 4 March 2022

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Learn about praising competitors; star stuff and gravity assists with the hosts of Daniel and Jorge Explain the Universe; and the strange history rock paper scissors.

Praising a competitor can lead to greater sales for brands by Steffie Drucker

Praise that slays: How complimenting a competitor can drive a firm’s revenues. (2021, November 18). EurekAlert! https://www.eurekalert.org/news-releases/935291
‌Zhou, L., Du, K. M., & Cutright, K. M. (2021). EXPRESS: Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices. Journal of Marketing, 002224292110530. https://doi.org/10.1177/00222429211053002
Allebach, N. (2019, June 24). Brand Twitter Grows Up. Vulture; Vulture. https://www.vulture.com/2019/06/brand-twitter-jokes-history.html

More from Jorge Cham and Daniel Whiteson, hosts of Daniel and Jorge Explain the Universe (listener questions from Peter and Lohith):

Pick up their new book “Frequently Asked Questions about the Universe” https://www.penguinrandomhouse.com/books/625525/frequently-asked-questions-about-the-universe-by-jorge-cham-and-daniel-whiteson/
Daniel and Jorge Explain the Universe podcast: https://sites.uci.edu/danielandjorge/
Follow physicist @DanielWhiteson on Twitter: https://twitter.com/DanielWhiteson
Follow cartoonist @PHDComics on Twitter: https://twitter.com/PHDComics

The Strange History of Rock Paper Scissors by Cody Gough

Nunn, E. (2003, December 3). Victory at hand. Chicago Tribune. https://www.chicagotribune.com/news/ct-xpm-2003-12-03-0312030085-story.html
World RPS society. (2022). Worldrps.com. http://worldrps.com/
Cody, rock paper scissors, and more on Giveo: https://giveo.com
Follow @ProducerCody on Twitter: https://twitter.com/ProducerCody
Follow @smashleyhamer on Twitter: https://twitter.com/smashleyhamer
Taboo Science: https://tabooscience.show

Thanks for listening to Curiosity Daily with Cody Gough and Ashley Hamer. Still curious? Get exclusive science shows, nature documentaries, and more real-life entertainment on discovery+! Go to https://discoveryplus.com/curiosity to start your 7-day free trial. discovery+ is currently only available for US subscribers.

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Transcript

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0:00.0	Hi, you're about to get smarter in just a few minutes with Curiosity Daily from Discovery.
0:06.0	I'm Cody Gough, and today you learn about how praising a competitor can lead to greater sales for brands.
0:14.2	Then we'll answer a couple of listener questions
0:17.2	about our universe and the physics that govern it.
0:20.6	With help from the hosts of the hit podcast Daniel and Jorge explain the universe
0:25.4	and we'll wrap up with a little rock paper scissors. Today is my last
0:30.1	episode and I am going to go out with a big bang. So let's satisfy some
0:37.2	curiosity. Social media is weird. Just take the way that brands have created quirky online personas that joke, roast, and meme, just like we do.
0:50.0	This strategy can often earn them fans and criticism in equal measure.
0:55.0	But as funny as it is to see two brands in an online flame war,
1:00.0	new research published in the Journal of Marketing shows that we all just want them to get along.
1:05.2	It turns out that brands who compliment competitors online get more sales.
1:11.9	It might sound unbelievable, but competitor compliments do happen. Researchers from UW Milwaukee and Duke University opened their study on this with the story of a 2017 Twitter exchange between gaming giants.
1:26.1	The day that Nintendo launched the switch, Xbox and PlayStation tweeted their
1:31.9	congratulations.
1:33.4	Researchers found that the applause earned those accounts
1:36.8	more than 10 times as many likes and retweets
1:40.3	is their usual content.
1:41.8	Replies to their congratulatory tweets were overwhelmingly positive too.
1:47.0	And let me tell you, gaming Twitter, not known for being positive.
1:51.0	But aside from this story, there aren't a ton of examples of brands playing
1:56.8	nice. So for this study, the researchers got creative. They mocked up some fake tweets by the candy bar Kit Kat and showed them to 1,500 participants.
	...

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