Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

Real Estate Coaching Radio is the nation's number one daily radio show for realtors

who demand authentic real-time coaching.

Get ready for fluff-free, unfiltered, full-strength honesty about what's truly working

to get you into action, helping others, and making money now in today's real

estate market. Now to our hosts, Tim and Julie Harris. Welcome back. We have a fun topic

today. It's a fun topic to talk about because we get to make, well, collectively all of us

get to make fun of real estate

signs. The topic today is how to hot ride your real estate sign for maximum lead generation.

Julie, welcome to today's podcast. Thank you. I really love this topic as well because, you know,

what's crazy, so many agents out there discount the value of the sign and in fact

when they know things are going to sell pretty fast since we're all still in a pretty low inventory

market some agents are actually saying I'm not going to bother with a sign at all why bother

it's going to sell by midnight anyway to which we will reset their mindset into realizing that your real estate sign, once it's

hot-rotted properly, can indeed be a great lead generation spoke.

When so many of you guys are starved for listings, this is something you can't ignore.

So I really like this topic because it works. So I'm going to sell you guys on why you need to have good, powerful, absolutely drilled down for sale signs.

And I'm going to do, I'm going to make it as plain and easily understood as possible.

Because look, it's Friday and all of our brains are a little bit.

So I'm going to make it so you guys don't have to think.

Here's the bottom line. You have to think like a buyer. Now, look, we're also, our focus is

helping you guys be listing agents, so don't think I've forgotten that, and I'll reel it back

...