What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with another episode of the Founders Journal, My Daily Audio Diary, made public for the world, where I talk about the biggest lessons,

learnings, or current challenges happening behind the scenes at Morning Brew.

As always I am joined by my co-pilot Josh Kaplan who's looking extra in focus today because of his new webcam

he's very excited about. Today we are talking about the current marketing plan for Founders Journal and I'm gonna say for Founders Journal as a

podcast you're gonna give me crap about it we're gonna talk about it if anyone who's

listening has grown a podcast or a multimedia franchise before and you have thoughts or ideas for us growing Founders Journal,

either included in the comments for other people watching,

or shoot me and email at Alex at morningbrew.com. We're always looking for ways to grow this thing,

but we're gonna walk you through what we currently do

as well as the challenges we have found

in trying to grow the show.

Let's do it.

Yes, we're gonna start with only the podcast, the RSS feed. Yep, so here's how I think about it.

At the end of the day, the reason I think of Founders Journal from a marketing perspective as a podcast right now is I think you need to

be focused in getting an opt-in audience like with email what we were really good at was getting people to opt into our

newsletter. So then every day it was like setting an alarm when you go to sleep, you would get

a notification from us because you told us you're going to get a

notification. When you think about things in a multimedia fashion, it doesn't necessarily

work in such a clean way. And by the way, when we start thinking about monetizing this thing, I think it becomes way more complicated of a sell when we're not just selling a singular podcast.

So now give me

I have five heads.

The first thing you said is the notification

...