Today’s guest entrepreneur, following the words of Steve Jobs on the top rated Join Up Dots podcast interview, is a business author, consultant and speaker, who is out there on the coalface, helping companies become better and better. He's whole career is based on one word and one word only "Best" and i guess we can expand that to "How To Be The Best" His client list reads like an international Who’s Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express. Joe also works extensively with small to mid-sized business groups including franchisees, medical practices, law firms, and a range of professional services groups. Now what I love about this guys is his motivation and personal belief that we should all aim to WOW every day. He has an audacious business strategy that leads to amazing success: Be The Best At What Matters Most: As he says “In a tough market it’s tempting to look for shortcuts. Reality check: there aren’t any shortcuts. The one business strategy that creates and sustains success is to be the best at what matters most. What an audacious idea – to outperform the competition on those things that create real value for the customer. There’s a lot of talk about surprising the customer with “wow” factors. That’s all well and good, but the ultimate and most powerful “wow” factor is to deliver on your promise every time, with every customer, with amazing consistency. And in a world of entrepreneurial ventures, over delivering for your customers can take you a long way, but over delivering against what you believe you can personally deliver will take you even further. So where did he start to have such an amazing mindset, that translates so well in the boardrooms and conferences centres of the world? And how did he brand himself to start being recognised as an online expert that solopreneurs, entrepreneurs and even business owners all look to to help them push their own businesses higher and higher towards success? Well let’s find out as we bring onto the show to start joining up dots with the one and only Joe Calloway.