Today, guest joining us on the Join Up Dots podcast is Jeremy Reeves, a man considered one of the worlds leading authorities on building sales funnels. Which is a very nice statement to be able to make, but it wasn’t always that way. This guy has been on a journey of discovery started by a simple promise to his wife, where he promised “that no matter how hard I had to work… no matter what it took or what we had to go through… I was going to become successful enough to support her so she could raise our future children.” But like so many people who make such a bold statement of intent, there was a big problem hanging over him. He had no idea how he would do it. They were flat broke. They could barely afford to put food on the table, let alone have kids and let her stay at home to raise them. But he made her a promise… and as he says “I keep my promises.” So he took a look at himself, and thought “What will my skills and education be able to develop for me?” He had a degree in human psychology, and had always been fascinated by how the mind works and why people make certain decisions. So wrapping his life around that strength seemed like a good idea. So became A Direct Response Copywriter, and hustled like mad, working two jobs, log hours and developing his skills until he could class him self as a winner. But that was just step one, and after analysing his strengths and weaknesses one day – it clicked. He realized that his strength wasn’t just keeping people glued to his writing, it was combining innovative marketing strategies and positioning tactics (like building a sales funnel) with world-class copy. While most “copywriters” focus on writing – he focused on the things that made more of an impact. The big ideas. The positioning. The congruency between products. The back-end. Simple follow-up systems. So does he look back and think the hustle was the true gift in his life, or could he have got to where he is now quicker? And is he astonished at how many people keep on making the same mistakes time and time again? Well let’s find out as we bring onto the show to start joining up dots with the one and only entrepreneurial Mr Jeremy Reeves.