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Hey there, welcome to Takeaway with Sam Ocas, a podcast from Nation's Restaurant News.

I'm Sam Ocas, editor-in-chief here at N-R-N, and this is the show where I give you an all-access

pass to the restaurant industry's most influential decision-makers.

This week, I'm talking with Dave Paul, the co-founder of Pluckers Wing Bar, a beloved sports bar concept in Texas with 32 locations in the Lone Star State.

Pluckers is celebrating its 30th anniversary later this year, and it's seen plenty of change in the chicken category,

as competitors like Raising Canes, Chick-fil-A, and Wingstop have come to dominate the space.

But Dave and his business partners

are happy with their slow pace of growth as they double down on a high-quality experience-driven

offering. And today they're seeing massive success with a paid loyalty program and a new value

deal during the lunch day part. Dave joined the podcast to talk about how Pluckers is generating value

with its premium and experience and how they've managed to secure 300,000 loyalty members

even with a monthly fee. In this interview, you will learn more about why chicken is not the

key differentiator in the chicken category, why one of the best R&D strategies is listening to your

guests, and why your value offerings should accommodate both new and loyal guests. As always,

be sure to like and subscribe to takeaway on Apple, Spotify, or wherever you listen to podcasts. You can

also leave your feedback on those platforms. A little bit of love there goes a long way in getting new listeners.

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