4.6 β’ 29.8K Ratings
ποΈ 28 June 2023
β±οΈ 24 minutes
ποΈ Recording | iTunes | RSS
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0:00.0 | This is Planet Money from NPR. |
0:06.6 | So often in economics, we get these theories that sound really good. |
0:12.0 | They sound like they could be true, but there's no way to test them in the real world. |
0:17.8 | So people run around believing these theories and repeating these theories that are completely |
0:22.6 | mushy and untestable forever. |
0:26.1 | Like there's this idea taught in business schools called the Bolwip Effect. |
0:30.7 | The idea that the further away from the customer you are in the supply chain, the more volatile |
0:35.2 | your orders are likely to be. |
0:37.2 | So like with the whip, the part that's close to your hand goes up and down a little bit, |
0:42.0 | but the farthest part goes up and down a lot. |
0:45.8 | And this interesting sounding thing was suddenly everywhere in the pandemic. |
0:50.6 | If you recall, there were a bunch of shortages and consumers, companies, everyone reacted |
0:55.4 | by ordering more of the thing, ordering it earlier and hoarding it. |
1:00.4 | And because all the different companies in the supply chain don't communicate very well |
1:04.6 | or coordinate their needs, they tend to overreact. |
1:08.8 | They freak out about running out of stock and they overorder, or they freak out about |
1:13.7 | having excess inventory and they slash orders. |
1:16.8 | So if some customers suddenly decide that they need an extra pack of toilet paper this |
1:21.4 | week, that might mean the factory at the far end of the chain ends up with the |
1:25.4 | hundred more orders one week and then no orders the next. |
1:29.9 | And to see a perfectly manifested Bolwip Effect at this enormous scale, it was kind of |
1:37.1 | weirdly beautiful. |
... |
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