We wanted to do research, I don't mean research in a technical sense,

research where you go out into the world and find out something you don't know.

And the reason is you actually need stakes get away from the stereotypes.

So if your expertise is something you've learned from movies, then you tend to copy what's in movies, which makes

everything derivative.

So for us it was to say, well, we need to go out in the world and discover that which is not obvious.

I'm Mary Long, and that's Ed Catmull, co-founder of Pixar and a pioneer in both

computer animation and in storytelling.

Ricky Mulby caught up with Catmull to discuss AI's impact on the animation industry,

stakes in storytelling, and why imagining oneself

riding bareback on a herd of wild horses

can help in dealing with unpredictable talents.

Ed, I kind of want to start at a jumping off place which is,

Pixar characters are often admired for their a jumping off place which is

Pixar characters are often admired for their curiosity. I know you're you have to be a curious person as you have developed software and stories

So right now what what are some things you're curious about?

Well, there are several things I'm curious about. There are actually too many things now.

But one of them is just looking back at the implications of the rate of change and over the my entire history it's been fairly clear that the underlying change in the speed and cost of computing was at an exponential rate about, I think it's a practical matter like 30% per year.

Other improvement?

I think the actual numbers, it isn't, forget transistor count, it's really the effectiveness of the chips and the cost,

it's probably more like 20-25% annual increase over the year period.

Now having said that, the companies along the way,

...