Pipcorn: Jennifer and Jeff Martin

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 26 April 2021

⏱️ 101 minutes

🔗️ Recording | iTunes | RSS

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Summary

While working at a farmers market in Chicago, Jennifer Martin had a Jack-in-the-Beanstalk moment—a chance encounter with some tiny kernels, which wound up growing into a small giant of a business: Pipcorn, snacks made of heirloom corn. Along with her brother Jeff and sister-in-law Teresa, Jennifer launched the brand in 2012, hand-popping mounds of popcorn and hand-stamping the packaging. Within a few months, the team was featured on Oprah, and within a few years, they were on Shark Tank, but each time the publicity nearly derailed them, forcing them to scramble to meet demand. Today, Pipcorn has expanded to include crackers, dippers, and cheese balls, and is sold in more than 10,000 stores across the country.

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	Hey, it's Guy here with an important reminder that our first ever how I built this virtual
0:16.4	summit is right around the corner.
0:19.0	From May 24th to the 27th, we're bringing you inspiring conversations with some incredible
0:25.0	entrepreneurs.
0:26.3	You can learn how to build and lead a team with Burnay Brown, how to get the word out
0:30.5	about your business with Gary Vee, channel your creativity with Adam Grant, and find power
0:36.1	in community with Rashad Robinson.
0:38.5	Also, each night I'll be hosting conversations about innovation and marketing and how to make
0:43.3	an impact with some of your favorite guests from the show, like St. Marshall, Salcon,
0:48.8	Sadie Lincoln, Tristan Walker, and many, many more.
0:52.4	If you're ready to build a better future and make connections with other people who want
0:56.9	to do the same, then this summit is for you.
1:00.7	You can learn more about it and get tickets at summit.npr.org.
1:06.4	Thank you to GoDaddy, the presenting sponsor of this year's summit, and to our supporting
1:11.2	sponsors, Dell Technologies, and Bulldog Online Yoga.
1:15.7	And I cannot wait to see all of you there.
1:19.2	So it was a ton of work and zero efficiencies.
1:25.2	It was like, what's the most amount of work we can do and that's what we did.
1:28.4	And that first time we made all the bags and we see them, we bring them to the market.
1:33.5	Yeah, we were so excited.
	...

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