Hello and welcome to the corporate casket, a bi-weekly series where bad businesses go to die.

We'll discuss any and everything from bad charities, terrible CEOs, and businesses that have a lot to hide.

I'm the Illuminati and today we're going to be talking about a shady yet really common

and semi-controversial business practice called the pink tax.

A lot of people see this and initially just go,

oh, pink products that cost a little bit more than their red or blue counterparts

or those products that are special additions, and we'll get into that to some

extent but it's not about the color so much but more about the gender-based price discrimination

and that's something I've wanted to talk about for a bit now and I think just right now is it's time to shine.

Also as an aside here, I know that while a lot of these products are labeled as women's products or though these products say women

often pay more than men you don't have to be a woman to use them. This pink tax

applies to products that are targeted towards women but it affects anyone who

uses them a gender non-conforming person, a man, no matter how you identify.

So even though a well-known example of this is a sparkly pink scooter that cost $25 more than a red scooter is called

girls my first scooter this pink tax would apply to a little boy that also like the

color pink too so I just wanted to put that out there now. It's things from an old world or an old

mindset of marketing that women have to like pink even though if like total

tangent here right off immediately. The color pink used to be considered like for guys. It was

considered more masculine, dominant, and all that kind of stuff and blue was the

passive color and so it's only even recently that pink became like the woman's

color and this pink tax is just like

literally falling in the footsteps of that like thought process so this is kind of an

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