Pillars for Creating Content That Converts and A Magnetic Personal Brand with Jera Foster-Fell

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.8 • 2.8K Ratings

🗓️ 11 September 2024

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want to explode your business and personal brand online? In this episode, Jera Foster-Fell, aka Jera Bean, shares how she built her TikTok from scratch to over 1.5M followers and different strategies to use for TikTok and Instagram to attract new audiences. Jera is giving away some of the same tactical tips she is hired to teach massive brands like Estee Lauder, MAC, and Adobe to apply to your business. Get ready to dive into content pillars like soft selling, hard selling, and MORE. Plus, get a sneak peek into Jera’s new course, The Video Editing Rodeo, to master creating content that attracts and converts. Listen in for expert tips to elevate your TikTok strategy and take your video content to the next level! Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 Meet the social media coach for major brands like Estee Lauder, MAC, and Adobe. 03:00 How SoulCycle shaped Jera’s approach to social media. 10:00 Which platform should I focus on, Instagram or TikTok? 16:00 How to find the perfect content style for your brand. 20:45 What is your content strategy for naturally selling on social? 26:00 Hard selling vs. soft selling on social media. 28:30 How TikTok’s algorithm and FYP improve your content and engagement. 35:00 The course to master your video editing skills. 37:45 Why do apps like CapCut offer more control? 40:00 Why going viral isn't always beneficial for your brand. 44:45 Jera’s top tip to succeed on TikTok. RESOURCES Check out the BONUS CONTENT HERE! Check out Jera's Course - The Video Editing Rodeo HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow Jera IG: @jera.bean Follow Jera TikTok: @jera.bean Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Transcript

Click on a timestamp to play from that location

0:00.0	Can you share a little bit about your content strategy that you teach people?
0:03.4	There's three types of content pillars that I teach. First we have the expertise pillars.
0:08.4	This is where you are providing value. You're teaching what you know, you are sharing insight, resources,
0:15.4	solving your ideal person's pain points. Then we have the secret sauce. This is all about showing up authentically. Lastly, we have the business
0:26.4	pillars and I split this up into hard selling and soft selling. Hard selling is where we're
0:32.1	being clear and direct and obvious about a particular promotion.
0:36.9	Soft selling, my personal favorite, is where a lot more nuance comes in. That's where we are creatively featuring our business or
0:45.0	showing the value of our business and what we do. And what I love about soft
0:50.2	selling we can do it pretty much all the time every day versus hard selling we're
0:54.4	probably saving much more for a time specific moment like a watch. Hey everyone. Welcome back to the show. If you are somebody who loves to learn about the different social platforms, you are going to love this next podcast.
1:19.7	We are talking all about Tik-Tok, you guys.
1:23.1	And so if this is something that you want
1:25.8	to start learning about, this is the most approachable
1:28.1	podcast you're going to get about Tik-Tok.
1:31.3	And you're going to love the person who I have on talking about it.
1:34.8	Before we get into that, I want to remind you that we are moving into fall.
1:38.9	We're going into weather changes.
1:40.3	We're going into season changes.
1:42.0	And with this, your kids are going back to school and a lot of times that means that maybe they're going to bring something home and one thing that you can do to make sure that you are doing your best to fight against cold season
1:55.2	is to be taking a zinc supplement every day.
1:58.1	And this is going to be huge to not only potentially help you, not get get it but also to have it go away quicker if you do for any
2:07.7	reason and the cool thing is you guys glossy has zinc in it so if you haven't tried it yet, not only do you get zinc, but you're also getting other incredible things like a amazing clinically studied probiotic. You're getting magnesium, you're getting vitamin C, you're getting hylionic acid, which is so incredibly
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Lori Harder, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Lori Harder and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.