Josh you know on today's show we've had an action packed line up here and and if it's okay

Is it okay if we go for the the triple threat? Oh, can we keep the hat to it? Can we just keep adding to it?

I thought since the show has been so good so far today segment one has been incredible segment two has been incredible

Maybe we need to try to take the show to the next level now each each of our guests on today's show is next level

But you know I'm getting better Clay did you say so good so far?

I had made no references to playing the show far. Maybe you subliminally wanted me to reference the show far

The I don't know if our guests heard any subliminal references to the show far. I heard show for show for oh, okay

Oh, okay fill up starts welcome on to the thrive time show show. How are you sir?

I'm back, baby. I'm back. So tell us what have you been up to since we had you on the show last?

Yeah, I

I've written a new book

That I'm here to talk about which is called the undefeated marketing system

How to grow your business and build your audience using the secret formula that elects presidents what inspired you to write this book?

I got sick entire

Business owners and marketers playing a whack-a-mo game trying to help or

Trying to market companies that what in ways that didn't work

There's a guy named Jonah Berger. I don't know if you heard of a roadbook called contagious. Yeah, the Wharton School of Business

And he says that we are seeing up to 10,000 ads a day online and offline. That's probably healthy, right?

I mean, yeah, and so how many of those do you recognize which is probably not many and that's the problem

You got too many people doing too much generic crap

And they're not following real data based on what the customer wants and there's a way that we a formula

We use to elect president senators governors and I

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