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Hello, this is Guy Kawasaki.

Welcome to remarkable people.

In this episode, I'm interviewing Dr. Phil Zimbardo,

Professor Emeritus of Stanford University.

Zimbardo and I go back a long way, to the mid-70s when I took Psychology 1 from him.

This was one of the best classes at Stanford.

Zimbardo was a dynamic speaker, and he addressed the broad range of social psychology phenomena.

Zimbardo, of course, is perhaps most well known for the

Stanford Prison Experiment. This is the short-lived simulation where he and his graduate

students turn the basement of the psychology department into a mock prison.

Prisoner 819 to the bad day. If you know what made him end the experiment early?

Keep listening and you'll find out.

Zimbardo has retired from teaching at Stanford, but is still applying psychology to improve people's lives.

In 2012, the American Psychological Association awarded him the gold medal for lifetime achievement.

I'm Guy Kawasaki. This is remarkable people.

And now, here's Dr. Phil Zimbardo.

My background is I was born in New York City 86 years ago in the Bronx, New York on March 23rd, 1933.

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