Personification in language and AI. Dictums, maxims, and proverbs. Expensitive.
Grammar Girl: For Writers and Language Lovers.
Mignon Fogarty, Inc.
4.5 • 2.9K Ratings
🗓️ 18 November 2025
⏱️ 17 minutes
🧾️ Download transcript
Summary
1134. This week, we look at the poetic power of personification (the language quirk that gives human traits to nonhuman things) and why style guides advise against using it for AI. Then, we look at the different names for common sayings, defining a proverb and breaking down the four main types: maxim, adage, dictum, and truism.
The personification segment was written by Karen Lunde, a longtime writer and editor turned web designer and marketing mentor. Solo service business owners come to her for websites where beautiful design meets authentic words that actually build connections. Find her at chanterellemarketingstudio.com.
The proverbs segment was written by Jim Norrena, MFA, who has been writing, editing, and leading grammar and proofreading workshops for more than thirty-five years. He founded TypoSuction.com, an independent editorial service, and is a member of Bay Area Editors’ Forum. He also serves on the board of Professional Publishers Network. You can find him at LinkedIn.
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Transcript
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| 0:00.0 | Gramer Girl here. I'm in Jan Fogarty, your friendly guide to the English language. |
| 0:10.3 | Today, we're going to look at personification and then at the differences between things like axioms and maxims. |
| 0:18.9 | A few years back, Apple's Siri voice chatbot had a popular little Easter egg. |
| 0:25.3 | If you asked Siri to divide zero by zero, Siri famously said, imagine that you have zero cookies |
| 0:33.2 | and you split them evenly among zero friends. How many cookies does each person get? |
| 0:39.5 | See, it doesn't make sense. |
| 0:41.1 | And Cookie Monster is sad that there are no cookies |
| 0:44.3 | and you are sad that you have no friends. |
| 0:49.0 | That bit of playfulness prompted people to say things like, |
| 0:52.5 | dang, she's a total savage today. |
| 0:56.8 | Siri was a snarky she and not just a voice assistant. That's a language quirk called personification. |
| 1:04.3 | It refers to giving human traits like moods, emotions, or intentions to something non-human. |
| 1:12.7 | It's one of the oldest and most instinctive tricks in the storytelling playbook, and it's why we have phrases like, |
| 1:18.1 | the wind howled, the camera loves her, and my GPS betrayed me. So what is personification |
| 1:27.1 | really? Well, it's a kind of metaphor. When we say, |
| 1:31.2 | time marches on, we're not describing time marching down a trail with literal legs. It's just our |
| 1:38.2 | way of making an abstract idea more vivid and relatable. In fact, the word personification comes from the Latin persona, |
| 1:46.8 | meaning mask, and fatura meaning to make. So personification literally means to make into a person. |
| 1:56.8 | We do it because it helps us understand our world. Abstract ideas and inanimate objects don't have emotions, but we do. And personification lets us connect our inner experience to the outer world. Even old English poets loved personification. In Beowulf, the ocean welcomes the hero's ship, and the dawn steals |
| 2:20.9 | over the waves. In Anglo-Saxon riddles, everyday objects like books, onions, and shields, |
| 2:28.8 | speak in the first person, describing their own lives and struggles. Here's an example. I am a lonely warrior, |
| 2:37.6 | wounded by iron, scarred by sword, weary of battle. The speaker is a shield, lamenting its lot in life. |
... |
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