Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a

difference.

I am so thrilled on this episode of your brand Amplify to welcome,

per Jophore, the Price Whisper.

You have come from Europe, the States, you've run companies in all of her.

The North American continent, European continent, worked in multiple countries.

And I'd love to hear what kind of work you've done and then how you got your name the Price Whisper.

Well, first of all, Anika, it's a pleasure to be on the show and I hope this is going to be an

interesting conversation for the audience and for you of course so.

But to your question, I was called the Price Whisper. I was part of a network organization here in Los

Angeles, full of entrepreneurs and business owners and investors and stuff like that and I was the pricing guy you know in that organization and then suddenly I was started to be called the price whisper and I said to myself well with a wacky name like mine why don't I just adopt it and it's a lot easier to do

Google search for the price whisper and find me than it is to try to spell my name for example.

So that's how I got it. I mean you mentioned

that yeah I've been running companies in Europe I've been running companies here in the

US I've also set up joint ventures in Japan and Korea and Taiwan actually so for about 21 or 22 years I was one of those 350 400,000

miles a year guys you know so I knew all the shortcuts at LAX.

You all have to teach them to me.

So were you always in the world of finance?

Is that how you got into business?

No, not at all. Okay. This is not finance at all then it's actually interesting because many times people ask me am I an economist and no I'm not an economist. The story is that pricing was always a little bit of an interest area for me and

because of that we did experiments in these various companies on price and some of

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