4.6 • 982 Ratings
🗓️ 2 May 2024
⏱️ 18 minutes
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It's May 2nd. This day in 1989, Pepsi cuts a trade deal with the USSR in which it receives 17 submarines, a cruiser, a frigate, and a destroyer.
Jody, Niki, and Kellie discuss why exactly Pepsi is amassing a small naval fleet, and how the company found a market behind the Iron Curtain going back decades.
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0:00.0 | Hello and welcome to this day in esoteric political history from Radiotopia. |
0:07.0 | My name is Jody Avergan. |
0:10.0 | This day, early May 1989, a New York Times story runs that points out that as the Cold War is |
0:17.3 | thawing more and more American companies are doing business in Russia, sending their products |
0:21.9 | behind the iron curtain. |
0:23.7 | And one company is Pepsi, which had actually done that for a long time. |
0:27.2 | There's a long history of Pepsi showing up in Russia, going back decades. |
0:31.9 | And over the years, they had accepted a bunch of things in |
0:34.0 | exchange for those soft drinks not just cash but also vodka and pizza sauce and |
0:39.2 | according to this New York Times article in exchange for this most recent shipment of Pepsi, the company was given. |
0:47.0 | 17 submarines, a cruiser, a frigate, and a destroyer. That is right, a naval fleet for a sugary drink a classic swap so let's talk about the time |
0:57.8 | but Pepsi got its hands and some leftover Russian naval weaponry here always, Nicole Hammer of Vanderbilt and |
1:05.0 | Kelly Carter Jackson of Wesley. Hello there. |
1:08.0 | Hello Jody. Hey there. You Pepsi folks, you Coca-Cola folks, you RC-Cola folks, where do you, where do you come down? |
1:15.2 | Oh, Coke all the way. I come down hard on Coke Zero and... |
1:20.7 | Not Coke Zero Zero no. |
1:23.0 | Oh yeah. |
1:24.0 | Oh yeah, I've moved away from Diet Coke into the Coke Zero realm. |
1:28.8 | And so we have never been a Pepsi household. |
1:30.9 | But I didn't know that the exchange rate for Pepsi was so high and |
1:36.8 | exotic. Maybe it's worth doing a switch. I know I used to be a Pepsi fan and |
1:41.9 | then I switched to Coke and I can't go back and now when I go to restaurants and like sorry all |
... |
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