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This Day in Esoteric Political History

Pepsi Trades Soda For Soviet Warships (1989)

This Day in Esoteric Political History

Jody Avirgan & Radiotopia

History

4.6982 Ratings

🗓️ 2 May 2024

⏱️ 18 minutes

🧾️ Download transcript

Summary

It's May 2nd. This day in 1989, Pepsi cuts a trade deal with the USSR in which it receives 17 submarines, a cruiser, a frigate, and a destroyer.

Jody, Niki, and Kellie discuss why exactly Pepsi is amassing a small naval fleet, and how the company found a market behind the Iron Curtain going back decades.

Find out more at thisdaypod.com

This Day In Esoteric Political History is a proud member of Radiotopia from PRX.

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Our team: Jacob Feldman, Researcher/Producer; Brittani Brown, Producer; Khawla Nakua, Transcripts; music by Teen Daze and Blue Dot Sessions; Audrey Mardavich is our Executive Producer at Radiotopia


Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome to this day in esoteric political history from Radiotopia.

0:07.0

My name is Jody Avergan.

0:10.0

This day, early May 1989, a New York Times story runs that points out that as the Cold War is

0:17.3

thawing more and more American companies are doing business in Russia, sending their products

0:21.9

behind the iron curtain.

0:23.7

And one company is Pepsi, which had actually done that for a long time.

0:27.2

There's a long history of Pepsi showing up in Russia, going back decades.

0:31.9

And over the years, they had accepted a bunch of things in

0:34.0

exchange for those soft drinks not just cash but also vodka and pizza sauce and

0:39.2

according to this New York Times article in exchange for this most recent shipment of Pepsi, the company was given.

0:47.0

17 submarines, a cruiser, a frigate, and a destroyer. That is right, a naval fleet for a sugary drink a classic swap so let's talk about the time

0:57.8

but Pepsi got its hands and some leftover Russian naval weaponry here always, Nicole Hammer of Vanderbilt and

1:05.0

Kelly Carter Jackson of Wesley. Hello there.

1:08.0

Hello Jody. Hey there. You Pepsi folks, you Coca-Cola folks, you RC-Cola folks, where do you, where do you come down?

1:15.2

Oh, Coke all the way. I come down hard on Coke Zero and...

1:20.7

Not Coke Zero Zero no.

1:23.0

Oh yeah.

1:24.0

Oh yeah, I've moved away from Diet Coke into the Coke Zero realm.

1:28.8

And so we have never been a Pepsi household.

1:30.9

But I didn't know that the exchange rate for Pepsi was so high and

1:36.8

exotic. Maybe it's worth doing a switch. I know I used to be a Pepsi fan and

1:41.9

then I switched to Coke and I can't go back and now when I go to restaurants and like sorry all

...

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