4.8 • 1000 Ratings
🗓️ 9 March 2021
⏱️ 15 minutes
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0:00.0 | Y'all, this first story is so good. |
0:02.3 | Oh, why does this bring me joy? |
0:04.1 | So you know that Burger King story we talked about yesterday? |
0:06.1 | It's International Women's Day. |
0:07.6 | They decide to do this shock tweet. |
0:09.3 | They tweet women belong in the kitchen |
0:11.2 | and then in follow-up tweets and a thread, |
0:13.3 | one of which was posted about two hours after the first one, |
0:15.6 | they announced and that is an issue |
0:17.3 | because female chefs are underrepresented |
0:19.2 | and were launching a scholarship |
0:20.4 | so that female |
0:20.9 | employees can advance. Well, I think a lot of people supported, you know, trying to make an effort, |
0:24.2 | some progress, they didn't like the way that it was done. But ultimately after almost a full day of |
0:28.3 | backlash, they deleted the tweet and apologized. And that ultimately seemed to bring to an end of |
0:32.6 | what has become kind of the standard outrage story that we see in the news. But I then took an extra second to look a little deeper |
0:38.5 | into the story because something stood out to me. |
0:40.5 | But initially we saw Burger King's Global Chief Marketing Officer |
0:43.0 | defending the ad, with them pointing to print versions |
0:45.1 | of the ad suggesting that the issue wasn't the phrasing, |
0:47.2 | but rather the way that it was broken up on Twitter. |
0:49.0 | Which I will say is partly an extremely valid argument. |
... |
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