Sup you beautiful bastards. Don't be having a fantastic Tuesday.

Welcome back to the Philip DeFranco show and let's just jump into it.

The first thing we're going to talk about today is this whole situation from just like the last

24 hours where people have been freaking out about this new Gillette ad.

And it kind of summarized the ad,

it's Gillette moving from their standard slogan of the best a man can get

and pivoting it to the best men can be.

And one of the ways they promoted this video online

was with the caption,

Boys will be Boys, isn't it time we stopped excusing bad behavior?

Rethink and take action by joining us at the best men can be.

Orr. And among the things that the ad tries to touch on, you have bullying, fighting not making you strong, sexual

assault, objectification of women, cat calling.

As you get further into the video, you see other men intervening to stop bad behavior,

whether it be with children or their friends

and part of the closing reads it's only by challenging ourselves to do more that we can get

closer to our best and this ad was met with mixed responses it's some like

mica mccinin and saying once again I'm very much okay with the shift in cultural standards.

Be a good human is getting ever more commercially viable.

Some like this user's posts that just blew up saying this is how you use your brand.

This is how you engage with your audience.

Gillette being aware of mostly having a male audience and using their influence as a global

...