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TechCheck

PC Demand Falls 4/10/23

TechCheck

CNBC

Disruptors, Tech, Technology, Cnbc, Management, Business, Faang, Investing

4.566 Ratings

🗓️ 11 April 2023

⏱️ 6 minutes

🧾️ Download transcript

Summary

CNBC’s Steve Kovach and Kristina Partsinevelos report on demand fears from top technology producers.

Transcript

Click on a timestamp to play from that location

0:00.0

Time for today's Tech Check. The topic today, demand for computers and the chips that go inside. I'm

0:06.0

Steve Kovac and Christina Parts of Novellis joining us. Steve, let's start with you and why Apple

0:10.9

is cratering today. Yeah, let's talk about that.

0:13.2

It's about the broader PC demand, though.

0:15.6

It fell dramatically the first quarter of this year.

0:18.5

Now, according to a new report from Research From IDC,

0:21.2

which we've been talking about all day.

0:23.0

The big number in that report,

0:24.3

PC shipments are down 29% year-on-year for the first quarter.

0:28.6

But even worse, it was for Apple, MacSales, down 40% on the quarter even though it launched new Mac's just

0:36.0

this January. Now who knows how much worse that would have been if there's new

0:39.2

models hadn't even come out. Now this is the same trend we've been seeing since last summer guys

0:43.4

PC demand has collapsed after just grown like gangbusters early on in the

0:47.8

pandemic. Apple for example was setting new Mac sales records pretty much every

0:51.7

quarter for nearly two years straight and then

0:54.7

that all came to a screeching halt for example last quarter max sales collapsed

0:59.3

29% year over year and this report impacts other suppliers like Intel and it's a bad sign

1:06.7

for Microsoft's Windows licensing business but Apple is less reliant on PC sales which

1:12.2

is why shares aren't down as much.

1:13.8

The iPhone is still the most important product.

1:15.8

More than 50% of its sales come out of that.

1:18.2

We'll get earnings on May 4th by the way to see if it was able to maintain demand for the iPhone into this year after all

...

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