Paula Floyd, Founder and CEO of Headkount

Skincare Anarchy

Ekta et al.

Fragrance, Fashion, Entertainment News, Fashion & Beauty, Education, Entrepreneurship, Skincare, Skin, News, Makeup, Style, Dermatology, Self-improvement, Beauty, Arts

4.2 • 2K Ratings

🗓️ 2 July 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

One hundred percent of the top 20 prestige beauty brands invest in a field sales team. Yet with the recent influx of indie brands, how can startups, even those that are on a hot streak and poised for greatness, afford the massive overhead associated with that oh-so-necessary team? Enter Headkount, the brainchild of Paula Floyd, a sales and education executive with over 25 years of experience at brands such as MAC, Benefit, Urban Decay, and more. Though there’s been a current emphasis on growth in the DTC channel for most brands, Paula saw the desire from consumers to still experience a brand in person and the need to elevate the brick-and-mortar relationships that brands have with their retail partners. There are only so many resources available for up-and-coming and legacy brands alike, and it can be challenging to support both DTC growth and in-store retail opportunities. Headkount offers an alternative option that allows brands to scale their businesses in retail by removing the overhead that comes with a full in-house field sales team. Headkount does all of the heavy lifting associated with driving retail, including a field education team, account management, operations, and an experienced head of sales. Most importantly, Headkount’s team of dedicated beauty educators creates and cements invaluable relationships with their customers and retail partners, and eliminates the need to continually scout, hire, and train new in-house staff for a position with a notoriously high turnover rate. All Headkount team members are referral-based and pass a rigorous application process to ensure that only the best of the best are on the floor representing Headkount’s clients, which currently include editorial and industry darlings Kosas, Lawless, Saint Jane Beauty, Merit, True Botanicals, and more. Headkount is a consumer-driven, cost-effective, and fast way to improve brand awareness, increase brick and mortar sales, and grow at scale, resulting in increased productivity and shipments, and significant new door growth.--- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/support Support the show

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Transcript

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0:00.0	Hi guys, welcome back to Skincare Anarchy. This is your host, Ecta. And today I have an awesome
0:16.4	guest and I'm super excited. So without further ado, I want to introduce you guys to Paula
0:21.6	Floyd, who is the founder of Headcount. So welcome to the show, Paula. Thank you so much for
0:27.0	making the time. Thanks for having me. I'm super excited to have this combo with you today.
0:33.3	Awesome. I would love to get started by learning about your career and your journey through
0:39.5	the industry and just all the good stuff that's led to this point. Yeah, you got it. Gosh,
0:48.0	a really long time ago. I actually started my career in beauty just a bit by chance.
0:58.4	I've always been like a beauty junkie. Even at seven years old, eight years old, I remember
1:05.5	always wanting to like pluck my brows or do my mom's makeup or things like that. So it naturally
1:13.3	just kind of came into play that I was at a party and somebody showed me this little pot of
1:24.4	product. It was a concealer and they see on it and they're like, hey, have you ever heard of
1:29.8	this? This is this really cool new brand. And I said, no, I haven't. And so they showed me this
1:35.2	concealer and we were kind of all in the bathroom like digging in it and trying down this new concealer
1:40.7	and it was actually Mac. Oh, wow. I know. So it's kind of I know. So when I tell people who are
1:47.6	much younger than me, they're like, oh, my gosh, like Mac was a startup. I'm like, yeah, wow,
1:54.2	you're up. That's when I started with that. That's crazy. Wow. That's so cool.
2:00.7	So from from there, then you just you you work in much more many more brands, right?
2:05.8	Oh, yeah. So I was with Mac for about 17 years and then I worked for some much more established
2:12.4	brands, you know, after 17 years of going with them, the bigger players are also players,
2:18.0	I should say, and really helped them always let a sales and education field team. And just
2:26.1	absolutely love the industry. I love that and I love it today. That's awesome. I want to learn
2:34.2	so much from you because from the sales side, I don't get to talk to many people who can
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