Paul Roetzer: The Marketing AI Institute
Scouting for Growth
Sabine VdL
5 • 1.8K Ratings
🗓️ 29 November 2022
⏱️ 46 minutes
🧾️ Download transcript
Summary
On this episode of the Scouting For Growth podcast. Sabine talks to Paul Roetzer. Paul Roetzer is the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence, The Marketing Performance Blueprint, and The Marketing Agency Blueprint, and the creator of the Marketing AI Conference (MAICON).
In this episode of Scouting for Growth, Sabine and Paul discuss how Artificial Intelligence will evolve marketing practices. Drawing comparisons to how we use AI in our daily lives through social media and marketing.
KEY MOMENTS
0:00 Introduction
3:56 What Does Paul Mean by Traditional Marketing Is All Human?
6: 02 What Are the Obstacles to Artificial Intelligence Adoption
8:32 How Did the Marketing Artificial Intelligence Institute Come About?
11:50 Paul Talks About the Revolutionization of the Market Today.
15:42 What Trends Should One Look Out For In Artificial Intelligence Marketing Technology
18:44 How To Make Artificial Intelligence A Part Of Our Daily Lives.
21:05 What Is The Gap Between The Business School And Learning Artificial Intelligence
23:06 What The Next Generation Need To Have to Lead Them To Success 10. 25:08 What Are The Metrics We Need To Look At In Artificial Intelligence Marketing?
29:12 Advantages and Disadvantages of Artificial Intelligence.
32:24 Five Steps To Implement Artificial Intelligence In The Marketing Environment
34:42 Tips on Tools To Use For Artificial Intelligence
38:42 Words Of Wisdom From Paul
ABOUT THE GUEST
Paul Roetzer is the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).
Follow Paul on LinkedIn - https://www.linkedin.com/in/paulroetzer/
Twitter - https://twitter.com/paulroetzer?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
The Marketing Institute - https://www.marketingaiinstitute.com
ABOUT THE HOST
Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, and commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators worldwide, working with over 30 corporate insurers, and accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.
Twitter: SabineVdL
LinkedIn: Sabine VanderLinden
Instagram: sabinevdLofficial
Facebook: SabineVdLOfficial
TikTok: sabinevdlofficial
Email: [email protected]
Website: www.sabinevdl.com
Transcript
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| 0:00.0 | Hi everyone on this edition of scouting for growth I will be talking to Paul Retzer. |
| 0:06.0 | The founder and CEO of the Marketing Artificial Intelligence Institute, a platform focus on helping marketeers build a competitive edge with AI by providing |
| 0:16.7 | strategy expert content, online education, interactive tools as well as live events. |
| 0:24.0 | Since 2016, Paul published 900 articles to enable the market years of tomorrow |
| 0:30.0 | to leverage AI in their day-to-day jobs. |
| 0:33.6 | Ball's focus today is on making artificial intelligence approachable and actionable for all, helping |
| 0:39.9 | change makers within small and large companies to drive change. |
| 0:44.8 | With a degree in journalism, Paul |
| 0:46.9 | has consulting and routes of organization, |
| 0:50.3 | including startups and Fortune 500s. |
| 0:53.0 | On our podcast today, we will cover six main points. |
| 0:57.0 | From DeGreen Journalism and Why the Marketing AI Institute |
| 1:02.0 | Why the Marketing AI Institute, |
| 1:02.8 | why the Marketing AI Book 2, |
| 1:06.4 | what are people looking for |
| 1:07.6 | when they connect with the Marketing AI Institute |
| 1:11.0 | trained to watch out for in the future five-step to marketing process top AI |
| 1:16.4 | platform you should be using to improve your marketing effectiveness. I do use |
| 1:21.8 | some so you will see very interesting conversations. So let's welcome |
| 1:26.3 | Paul. Hi Paul, welcome to Scaffing |
| 1:38.6 | So good to have you here. |
| 1:44.0 | Thank you for having me. |
... |
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