Paul Getter: Become a Marketing Mogul | Marketing | E99

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 25 January 2021

⏱️ 84 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Meet the ultimate internet marketing nerd! In today’s episode, we are chatting with Paul Getter, consultant, social media expert, speaker and serial entrepreneur. He is the founder and CEO of The Internet Marketing Nerds and is in the top 1% of ad spenders of Facebook! In 2009, Paul Getter was broke, struggling, and delivering phone books out of the back of his car to make ends meet. After teaching himself about the power of internet marketing, he created The Internet Marketing Nerds and quickly became one of the most sought after marketing experts in the world. He has spent over one billion dollars running ads and campaigns for his clients, and has helped scale numerous businesses into eight figures per year. Paul has worked with famed clients like Tai Lopez, Les Brown, Grant Cardone, Lewis Howes, and Tim Storey. He is one of the most successful and sought after digital marketers in the world. In today’s episode, we discuss how Paul got his start working with Facebook paid ads, how to capitalize on organic reach, and we’ll uncover he was able to snag top-tier clients. We’ll then get into the golden rules of paid advertising, why personal branding is so important, and go over the fundamentals of funnels and why they are so important. Sponsored by Podcast Republic: https://www.podcastrepublic.net/podcast/1368888880 Clubhouse Master Negotiation on Feb 2nd Event with John Lee Dumas, David Meltzer, Heather Monahan and more!: https://www.joinclubhouse.com/event/9mWKeJnm Social Media: Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [email protected] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Timestamps: 01:39 - Paul’s Background in Theology and the Transition to Marketing 03:26 - Paul’s Facebook Page Beginnings for His Church 07:40 - Facebook’s Original Organic Reach 12:36 - Paul’s Thoughts on Clubhouse 15:42 - How Paul Reached High Level Clients 20:11 - Meaning of ‘Relationships Over Revenue’ 22:08 - Networking Tips 25:47 - Why Paul Wanted to Start His Personal Brand 29:27 - How Much Money Paul Has Spent on Paid Ads For Clients 30:33 - Golden Rules of Paid Ads 34:58 - Paul’s Perspective on Permission-Based Marketing 37:27 - Thoughts on Data Sharing and Apple’s New Policy 39:53 - Ways Our Data is Being Tracked 42:34 - Line of Ethics with Paid Ads 44:30 - Defining a ‘Funnel’ and its Aspects 54:50 - How to Get Your Funnels Right 57:57 - Paul’s Love of Side Hustles 1:06:23 - Paul’s Secret to Profiting in Life Mentioned in the Show: Paul’s Website: https://www.paulgetter.com/ Paul’s LinkedIn: https://www.linkedin.com/in/paul-getter/ Paul’s Instagram: https://www.instagram.com/paul/ Paul’s Youtube: https://www.youtube.com/c/PaulGetter

Transcript

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0:00.0	Yap Gang, do you want to become a creator entrepreneur?
0:06.1	Maybe you want to launch a course or a mastermind and teach your expertise.
0:09.9	If this sounds like you, then I invite you to join an exclusive webinar presented by Teachable.
0:14.3	Slay your six-figure sales funnels.
0:16.4	The webinar will cover everything from branding and crafting your offer to building a six-figure sales
0:21.1	funnel. And I personally will be conducting this special 90-minute session. This is something that
0:25.8	would cost thousands of dollars if I sold it in a course, but you get it for free thanks to
0:30.6	teachable. I'll teach you how to create content that not only connects to you with your audience,
0:34.8	but also works behind the scenes to bring in steady income,
0:42.6	even when you're not online. I learned what works from real experience. Last year, my course has made over $500,000 and I'll be breaking down my step-by-step process for creating an effective
0:47.9	sales funnel. Get a live training with me in person. Sign up now at yapmedia.com slash event.
0:56.5	That's yapmedia.com slash event to join Teachable Slay Your Six Figure Sales Funnel webinar. Again, it's June 18th at 11 a.m. Eastern. If you want
1:02.8	the link easily, check out the show notes. But again, it's yapmedia.com slash event to register
1:08.4	and learn everything you need to get started as a creator
1:11.2	entrepreneur.
1:12.8	Hey young and profitors, quick announcement before I get into the show.
1:17.4	I'm now on Clubhouse and you can find me at Halitaha.
1:21.9	I love this new app and I've been spending a ton of time on there and starting February
1:26.8	every other Tuesday,
1:28.0	I'm going to be hosting a live masterclass with past the app guests on Clubhouse from 4.30 p.m.
1:34.6	to 6 p.m. Eastern time. On February 2nd, our kickoff event, John Lee Dumas, David Meltzer,
1:41.2	Jason Waller, and Heather Monaghan will be joining me to discuss influence and negotiation.
	...

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