4.1 • 7K Ratings
🗓️ 12 May 2025
⏱️ 59 minutes
🧾️ Download transcript
Paul Bragg used showmanship and outrageous claims to grow his health food company into a wellness empire. But after he died in his 90s and passed the company to his daughter, Patricia, people started asking questions. And soon it’s revealed that Paul and Patricia’s empire was built on a foundation of lies… about their products, and about themselves.
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| 0:00.0 | Hey, scam influencers listeners. If you're as hooked on these jaw-dropping schemes as we are, you'll love Wondry Plus. Think of it as you're all access past the world of scams. Add free episodes, early access, and exclusive deep dives that uncover even more shocking details. Don't just listen. Immerse yourself in the chaos with Wondry Plus. |
| 0:33.8 | Sarah, is there any, let's say, woo-woo, hippie health thing that you believe in, but is maybe a little dubious? |
| 0:40.3 | You know what? I'm just not that kind of person. At all? I like medicine. I want hard drugs to cure me. You know what I mean? Yeah. I mean, I believe in doctors and Advil and medicine, |
| 0:45.2 | but I also feel like tumor it can probably fix it. Like whatever's wrong with you, just take some |
| 0:50.4 | tumor. See what happens. I don't think that's really woo-woo, though. It's a little woo-woo. |
| 0:54.9 | I consider woo-woo to be like, leave it outside so it absorbs a moon's energy. |
| 1:01.9 | Right. |
| 1:02.5 | You know, this is a healthy thing that I'll have some of, and if it works, it works. |
| 1:06.5 | Okay, okay, good balance. |
| 1:08.8 | Well, I'm asking because today we're going to tackle a mainstay of alternative |
| 1:12.8 | wellness culture, apple, cider, vinegar, and the outrageous family that made it a household |
| 1:19.0 | staple. |
| 1:22.9 | It's October 1997 in Santa Barbara, California, and a girl is celebrating her 13th birthday. |
| 1:29.8 | Her name is Catherine Elizabeth Hudson, but when she grows up, she'll be known as Katie Perry. |
| 1:36.1 | And this is a big day for young Katie. |
| 1:39.0 | She's receiving her very first guitar. |
| 1:42.6 | Big presents are not the norm in Katie's home. Her parents are |
| 1:46.0 | Pentecostal pastors struggling to make ends meet, but they recently made a very generous family |
| 1:51.0 | friend. Katie's mom was reading a book called The Miracle of Fasting. It claims that fasting |
| 1:57.0 | flushes deadly poisons from the body, fights acid crystals, and removes mucus. |
| 2:02.6 | The health theories really struck a chord with Katie's mom. |
| 2:05.6 | So she reached out to its author, a woman named Patricia Bragg. |
... |
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