Patrick Brown (Impossible Foods) - Food Fight To Turn Back Climate Change

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Business, Life Lessons, Creativity, Startups, Strategy, Thought Leadership, Education, Stanford University, Leadership, Challenges, Journey, Culture, Etl, Innovation, Founders, Stanford, Entrepreneurship

4.5 • 740 Ratings

🗓️ 5 December 2017

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Make beef out of plants instead of cows and you can begin to save the planet. That's what inspired award-winning scientist Patrick Brown to leave his professorship at Stanford University and found Impossible Foods. In conversation with Stanford Professor of the Practice Tina Seelig, Brown describes how his singular passion for impact prompted him to leave academia and become a food-tech entrepreneur.

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0:00.0	You are listening to the DFJ Entrepreneurial Thought Leaders series, brought you weekly by the Stanford Technology Ventures Program.
0:10.3	You can find podcasts and videos of these lectures online at eChorner.standford.edu.
0:17.5	On today's episode, we have Patrick Brown, the founder and CEO of Impossible Foods,
0:22.1	a company that provides nutritious, environmentally friendly alternatives to meat and dairy.
0:27.2	Brown is a world-renowned geneticist, a Howard Hughes Medical Investigator,
0:31.6	and the founder of the Public Library of Science, a nonprofit publisher that pioneered the Open Access Business Model.
0:38.3	He holds an MD and PhD in Biochemistry from the University of Chicago.
0:43.3	Here's Patrick.
0:44.3	Now, impossible foods for those people who aren't familiar, makes meat and dairy products totally from plants.
0:53.3	So the idea is that it is a much smaller environmental
0:56.0	footprint than any meat that is produced from animals. And their first product, the
1:01.3	Impassal Burger, is sold in more than 40 restaurants. And the company is... More than 200. Oh, my goodness,
1:07.1	news. How many? 300 restaurants? Probably 300 by now. Fabulous. Great. And tomorrow it'll be 500. Okay.
1:13.9	And it is privately held and investors include coastal ventures, Bill Gates, and Google Ventures. So pretty
1:20.7	impressive. Let's dive in and get some details. Maybe you could just start out by telling us about
1:27.3	what is the impossible
1:29.2	burger. Okay, well, first of all, the best way to get the answer is go to the event afterwards.
1:34.3	And try it. Yeah, it's a burger that is intended very deliberately to satisfy meat lovers.
1:46.0	That's the only consumer that we've ever been designing our products for.
1:50.0	And it's made entirely from plant ingredients,
1:56.0	but it basically delivers the full sensory experience that burger lovers want in terms of flavor,
2:06.6	aroma, the cooking experience, if you're cooking it.
	...

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