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The Diary Of A CEO with Steven Bartlett

Passive Income Expert: How To Make 10k Per Month In 90 Days!

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.613.2K Ratings

🗓️ 8 December 2025

⏱️ 134 minutes

🧾️ Download transcript

Summary

Serial entrepreneur CHRIS KOERNER reveals how he built 80+ businesses from scratch, turned side hustles into millions, and why ONLY $500 is all you need.  Chris Koerner is a self-made entrepreneur and content creator, known as the “King Of Side Hustles”. With over 1 million followers, he now teaches people how to build and scale a business and he is host of the ‘The Koerner Office Podcast’. He explains:  ◼️The brutal truth about passive income (and what to build instead) ◼️How to turn $1,000 into $10,000 fast, with a step-by-step formula ◼️The #1 habit silently keeping you poor without you realising it ◼️How to use AI tools to launch and scale instantly ◼️The simple framework for testing any business idea with $0 [00:00] Who Are You and What Do You Do?   [02:36] What Businesses Have You Started?   [05:46] Is This the Best Time to Start a Business?   [08:52] Copying Businesses   [13:06] Experimentation and Testing   [20:24] Your Experience With Buc-ee's   [23:13] Is Entrepreneurship for Everyone?   [30:36] Should We Have Plan Bs?   [36:27] Passive Income   [39:23] How Important Is Passion?   [42:08] How to Know If You Should Pursue an Idea   [47:23] How to Validate Your Ideas   [49:02] How to Test a Product   [52:14] How Important Is It to Learn Facebook Ads?   [57:24] Ads   [59:04] The Different Types of Entrepreneurs   [01:00:07] How Important Is Focus?   [01:02:17] Did You Feel Guilty for Trying to Build Businesses?   [01:07:17] Rejection and Failure   [01:10:12] Team Building and Business Partners   [01:12:43] Equity Split in a Business   [01:15:25] What Would You Do With $500 for a Business?   [01:21:10] Drop Servicing   [01:28:06] Making Money From Vending Machines   [01:36:29] Ads   [01:38:32] What Business Would You Do With $1,000?   [01:41:22] Online Business With $1,000   [01:43:51] What Would You Do With $5,000?   [01:49:24] Don’t Ignore This When Starting A Business [01:50:22] Which Has Been Your Most Profitable Business?   [01:52:26] Keep Trying and Experimenting   [01:55:49] Any New Business Ideas You’re Trying?   [01:56:47] Business That You Should Stay Away From   [02:00:46] Should You Really Become an Entrepreneur?   [02:03:55] What’s One Thing Steven Did That You Appreciated?   [02:08:30] What’s the Most Popular Question You Get?   Follow Chris: Instagram - https://bit.ly/4oFom0i  YouTube - https://bit.ly/3XBUI16 X - https://bit.ly/3Mc0UdJ  The Diary Of A CEO: ◼️Join DOAC circle here - https://doaccircle.com/  ◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook  ◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt  ◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb  ◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt  ◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb  Sponsors: Wispr: https://wisprflow.ai/DOAC LinkedIn: https://www.linkedin.com/DIARY Adobe: https://Adobe.Ly/OneBetter Ketone-IQ: https://ketone.com/STEVEN for 30% off your subscription order

Transcript

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0:00.0

If you want to nail customer service these days, you need to be providing real-time personalised

0:04.1

answers. And in order to do that, you need an AI agent. And I don't mean your average chatbot.

0:10.1

Our sponsor, Sierra, helps businesses build better, more human customer experiences with AI.

0:16.2

Their agents are so clever that they can integrate right into your company's systems and

0:20.6

workflows,

0:21.3

enabling them to not only chat with customers, but also allowing these agents to carry out

0:25.8

actions for you. So, for example, if your customer needed to process a return, or they need

0:30.9

to order a replacement credit card, their agents can do it. And Sierra agents serve customers

0:36.2

all over the world, powering brands like Sonos,

0:39.1

Deliveroo, and the North Face. They speak over 34 languages and work 24-7 on fixing problems

0:45.2

across all channels from voice to chat, to email, to text, all of them. And they're designed

0:50.5

so that customers get the answers they're looking for quickly, while your business builds something equally as important, which is loyalty. Visit Sierra.a.ai to learn more about how

0:59.8

they can power your customer experiences. A lot of people are looking for passive income from

1:04.6

side hustles. Yeah, it's the financial Ozempic. And it's more accessible than ever. Like,

1:08.7

90% of the ideas I talk about can be launched with $500 or less. And there's enough time in the day to do these on the nights and weekends. So in these three suitcases in front of me, I have three different amounts of money. And during this conversation, I'm going to pass you a box at random. And your job is to tell me what kind of business you would start with that amount of money. Sounds good. Let's do this.

1:33.3

Known as the king of side hustles, Chris Kerner has launched over 80 businesses, earning millions in the process.

1:38.1

And now, the serial entrepreneur is going to teach us how to adopt a business mindset.

1:42.0

And launch simple, overlooked, but profitable ventures with little money.

2:34.9

Many of us struggle financially, and they see a side hustle as a solution to that. Like for me, growing up kind of poor, business allowed me to take hold of my life and make it what I wanted it to be. And it started when I was nine years old and wanting a red Schwinn bicycle. My friends had a bicycle, my neighbors had a bicycle, and my parents didn't have money for it. But I lived across the street from a golf course, and these golf balls would fly in my yard, in my yard and I would go to my neighbor's yard and go across the street, dig through the ditches and I pull out all these golf balls. And I started selling them. That was my first business. That taught me that business is approachable. And we all have ideas. But we usually don't do anything about it. Why? I think number one, they're afraid of what people think. Number two is they don't have the tools or they're not connecting the tools with the ideas. If we can get over those, the world is our oyster at that point. I have a thousand dollars. What side hustle do you start? The first thing that comes to mind is my favorite business idea of all right now. This is a zero employee business. It's highly profitable. And that would be... So how important is it for you to love the thing to be successful at it?

2:39.1

Ignore passion, follow the profit until you can afford to follow your passion.

2:40.3

Do they need a business partner?

2:44.9

No. If you look at the stats on business failure rates with companies that have co-founders,

...

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