Hey guys, welcome to you $100 million offers the audiobook special edition with the game podcast.

Today we're going over two chapters, bonuses and guarantees.

Bonuses are the thing that you give on top of the thing you're already selling to get more people to want to buy it at the same price.

And this is the best thing to do that I've ever had when someone says, hey, can I have a discount?

Instead of offering a discount, add more value.

And that's where bonuses come in.

Guarantees are the single greatest way to overcome the number one obstacle in sales, which is risk.

And so if you have an intelligently structured original guarantee, you can unbelievably increase your sales.

It's staggering when you do it right. And I know for many of you,

these next two chapters may be the ones that really take you over the edge and really change things

for you. So I hope you enjoy. Chapter 13, enhancing the offer. Bonuses. It's all gravy, baby. Play on an old English saying. I have to give

special thanks to Jason Flatland for my renewed appreciation for bonuses. They are so powerful that they

earned an entire chapter. In this chapter, I'm going to cover what to offer, how to pick them,

how to value them, how to present them, and how to price them. The main point I want you to take away from this is that a single offer is less valuable

than the same offer broken into its component parts and stacked as bonuses, aka the entirety

of the offer we came up with at the end of the last section.

This section is about how to present those pieces in what order.

For example, I may in fact do lots of things with my service, but until I enumerate them,

they are unknown.

This is why every infomercial of all time continues with, but wait, there's more.

They would not use these techniques unless they were effective, as every second of airtime costs money and must be justified with ROI.

You'll also notice that if you watch

...