And much the same way, Brandelini's law, also known as a bullshit as a symmetry principle,

holds that the amount of energy needed to refute bullshit is an order of magnitude

bigger than what's needed to produce it.

How many times are we fucking seeing this? It's exhausting. It's exhausting to try to

tell people they're lying, they're being lied to, I do it every day. It's so much

simpler, just a lot of people. And this is the difference, this is what has

happened to journalism. That's why it's gone down the tubes, because people just

go for the quick and easy. You know what, tell?

The amount of energy needed to refute bullshit is an order of magnitude bigger

than what's needed to produce it. If you don't put the effort in, you end up in

federal prison, like the folks on January 6th. I think we were the only people,

one of the only people who said, don't go down there, man. This is this is

crazy. Don't do that. This truism highlights that while the battle against

misinformation more generally must be fought face to face, the larger war against

belief and misinformation won't be won without prevention. Once people are

setting their ways, beliefs, and notoriously, they are hard to change, building

immunity against false beliefs in the first place is the most and more effective

long-term strategy. We're doing that. It's okay to fuck up. We broke a lot of

people out of the cult of personality, no matter who you were following. But see

the whole cult of personality, the whole political system is a tool that's used

to trick you. We'll get into that. Almost 20 years before Dr. Frankfurt and a half

century before now, the late NYU professor Neil Postman gave a talk entitled

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