Part 2: How Smart Is BI Without A Strategy?

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 9 May 2012

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On April 4, we explored whether business intelligence, aka “BI”, is an oxymoron or a way to make companies genuinely smarter. Today our experts take a deeper dive into why even the best technical intelligence isn’t really “smart” without a solid strategy. Jason Rose sees it this way: “Technology is an enabler. Having a strategy sets your roadmap for success.” Brian Sommer takes a mathematical approach. “There are four kinds of BI strategies I see: none, outdated, accidental and purposeful. And, three of those are no good.” Josh Greenbaum challenges the notion that BI can be the Holy Grail for business. “The quest for that one true number – be it a sales forecast, demand signal, or other estimation – is a fool’s errand.” Pour a cup and join us for Part 2: How Smart Is BI Without A Strategy? p.s. What can the cloud do for your business? Catch “In The Cloud with Game-Changers”, Thursdays at 1 PM Pacific on the Business Channel.

Transcript

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0:00.0	The following program is being brought to you on the Voice America Business Channel.
0:05.8	For more information about our network and to check our additional show hosts and topics of interest,
0:10.4	please visit VoiceAmerica Business.com.
0:13.4	The Voice America Talk Radio Network is the worldwide leader in live internet talk radio.
0:18.4	Visit voice America.com.
0:20.0	The views and ideas expressed on the following program are strictly those of the host or guests,
0:25.0	and do not necessarily reflect the views and ideas held by the Voice America Talk Radio Network,
0:30.1	its staff and management.
0:31.5	Thank you. Welcome to the most nutritious hour of business talk all week.
0:46.2	This is Coffee Break with Game Changers, presented by SAP.
0:50.1	The best run business is run SAP.
0:52.7	Your host and moderator is Bonnie D. Graham.
0:55.1	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
1:02.9	Now, here's Bonnie D. Graham.
1:05.5	Hello.
1:06.7	On April 4th, just a little while ago, we explored whether business intelligence, also known as
1:12.8	B.I, is an oxymoron or a great way to make companies genuinely smarter, fast. Today, our
1:20.1	experts take a deeper dive into why even the best technical intelligence isn't really smart
1:26.3	if you don't have a solid strategy to go with it.
1:29.7	Here's a reminder of the basics for those of you who are new to the term B.I.
1:33.0	B.I. Business intelligence refers to computer-based techniques used in identifying, extracting,
1:38.1	and analyzing business data, and my experts will explain more when I bring them on.
	...

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