PART 2 đź‘śBirkin: The Handbag That Costs More Than Your House
The Best One Yet
Nick & Jack Studios
4.6 • 9.8K Ratings
🗓️ 3 September 2025
⏱️ 25 minutes
🔗️ Recording | iTunes | RSS
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Summary
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When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to London. As her Hermès planner exploded across the first-class cabin, her mortified seatmate suggested she needed a bag with pockets. "Hermès doesn't make one with pockets," Jane sighed. He replied: "But I am Hermès." Jean-Louis Dumas, head of the luxury empire, watched Jane sketch her dream bag on an airplane vomit bag. Three years later, the first-ever Birkin arrived as a gift… kicking off what would become the most expensive, hard-to-get handbag design in the world. But this hand-stitched masterpiece wasn’t always the ultimate status symbol. The Birkin didn’t fit in the logo-obsessed 1980s, and didn’t truly pop off until it landed a starring role on Sex and the City. Today, Birkins start at $12,000 with impossible waitlists, while the rarest sell for $450,000—more than some houses—and have spawned multi-million-dollar counterfeit rings.
Discover how Hermès weaponized scarcity to invent the Holy Grail of handbags; how a luxury product can outperform the stock market; and why the Birkin Bag is the best idea yet.
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ABOUT US: From the creators of Robinhood Snacks Daily, The Best One Yet (TBOY) is the daily pop-biz news show making today’s top stories your business. 20 minutes on the 3 business, economics, and finance stories you need, with fresh takes you can pretend you came up with — Pairs perfectly with your morning oatmeal ritual. Hosted by Jack Crivici-Kramer & Nick Martell.
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Transcript
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| 0:00.0 | Yeties, yesterday you heard part one of our deep dive episode on the Aramez Birken bag. |
| 0:05.8 | We told you how it started with a family in France that pivoted from horse saddles to handbags. |
| 0:10.7 | And then it was transformed by an actress who just dropped her makeup on an airplane and became the most expensive bag in history. |
| 0:17.0 | And now we're going to dive deep into the mysterious business of the Birken. |
| 0:21.6 | So here is part two of our episode on the Aramaze Birkenbag, the best idea yet. |
| 0:27.8 | AI might be the most important innovation ever. It's storming every industry with literally |
| 0:33.0 | billions being invested. So buckle up. The problem is that AI needs the right data and a lot of speed |
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| 1:28.8 | What if I told you that the crime of the century is the one being waged on our planet? |
| 1:33.6 | Introducing Lawless Planet, Wondry's new podcast exploring the dark side of the climate crisis. |
| 1:39.8 | Uncover shocking tales of crime and corruption threatening our world's future. |
| 1:44.6 | Follow Lawless Planet on the Wondry app or wherever you get your podcasts. |
| 1:50.7 | At the Armey shop on Madison Avenue in New York City, jewelry sparkles under the glass. |
| 1:56.7 | Silk scarves dangle enticingly, and sales attendants and security guards dress in dark, |
... |
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