PART 1 đź‘śBirkin: The Handbag That Costs More Than Your House
The Best One Yet
Nick & Jack Studios
4.6 • 9.8K Ratings
🗓️ 2 September 2025
⏱️ 29 minutes
🔗️ Recording | iTunes | RSS
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Summary
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When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to London. As her Hermès planner exploded across the first-class cabin, her mortified seatmate suggested she needed a bag with pockets. "Hermès doesn't make one with pockets," Jane sighed. He replied: "But I am Hermès." Jean-Louis Dumas, head of the luxury empire, watched Jane sketch her dream bag on an airplane vomit bag. Three years later, the first-ever Birkin arrived as a gift… kicking off what would become the most expensive, hard-to-get handbag design in the world. But this hand-stitched masterpiece wasn’t always the ultimate status symbol. The Birkin didn’t fit in the logo-obsessed 1980s, and didn’t truly pop off until it landed a starring role on Sex and the City. Today, Birkins start at $12,000 with impossible waitlists, while the rarest sell for $450,000—more than some houses—and have spawned multi-million-dollar counterfeit rings.
Discover how Hermès weaponized scarcity to invent the Holy Grail of handbags; how a luxury product can outperform the stock market; and why the Birkin Bag is the best idea yet.
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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.
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Transcript
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| 0:00.0 | Yeties, you look fantastic today. Jack and I here coming at you straight from the T-Boy |
| 0:05.4 | studio. Nick's expecting a baby this week. So we're not doing our regular show. Instead, we |
| 0:11.2 | prepped this episode on the most expensive treat of all time so Nick can spend some time with |
| 0:16.4 | his baby. But in the meantime, we whipped up the most expensive treat ever for you. |
| 0:23.3 | It's a deep dive episode on the highest priced handbag in history. The Birkenbag. Ah, the Air Maze |
| 0:29.8 | Birkenbag. It is the latest episode of our weekly show, The Best Idea Yet. |
| 0:34.0 | TBIY, where we break down the most viral products in history and their epic origin |
| 0:38.0 | stories. Now, for this special occasion, we divided our Birkenbag podcast into two parts, 25 minutes |
| 0:44.7 | long. Each fits perfectly into your morning tea boy routine and perfect timing, because next week |
| 0:49.8 | is New York Fashion Week. Yeah, so stick this podcast into your handbag, which may or may not be a Birken, probably not. |
| 0:55.8 | What better way to celebrate than with the wildest product in all of fashion? |
| 0:59.6 | So Jack, what do you say? |
| 1:01.1 | Let's hit the Birken app. |
| 1:04.3 | AI might be the most important innovation ever. |
| 1:07.3 | It's storming every industry with literally billions being invested. So buckle up. The problem |
| 1:12.5 | is that AI needs the right data and a lot of speed and processing power. So how do you compete |
| 1:17.9 | without costs spiraling out of control? Time to upgrade to the next generation of the cloud. |
| 1:22.4 | Oracle Cloud Infrastructure or OCI. OCI is a single platform for your infrastructure, database and application |
| 1:29.8 | development with AI embedded across it all. And Oracle's sovereign cloud helps you address your |
| 1:35.6 | requirements for location, access and data residency. OCI provides blazing fast speeds for |
| 1:42.0 | AI's demanding workloads. And in the cloud, when you pay by the minute, speed matters. |
| 1:47.3 | And of course, nobody does better than Oracle. |
... |
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