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The Story of a Brand Show

Owen's Craft Mixers - The Authentic Craft Mixers

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9147 Ratings

🗓️ 25 January 2022

⏱️ 30 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by Ordergroove**

 

“If you're true to yourself in your form, that's going to shine through in your product,” says Josh. In part 2, Josh Miller, Co-Founder and President of Owen's Craft Mixers, talks about authenticity, which is impossible to fake as the customer is too intelligent.

 

That's why he decided not to sell his product until he felt that the product quality was promising. According to him, Owen's Craft Mixers keeps its customers in mind while creating products. And while it may be challenging to choose the right Owen’s Cocktail or Mocktail, he suggests going with your gut, and you won’t be wrong.

 

He discusses:

 

* Lessons learned at Tesla
* Reality of authenticity
* Being customer-centric
* His systematic approach
* Their website and flavors
* GoPuff’s service

 

Join Ramon Vela and Josh Miller as they break down the inside story on The Story of a Brand.

 

For more on Owen’s Craft Mixers, visit: https://owensmixers.com/ 

 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.

 

*

 

This episode is brought to you by Ordergroove.

 

It’s time to let your customers enjoy the products they love without the friction of reordering...

 

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

 

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

 

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story 

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Mute6 Studios.

0:07.0

This is not your average entrepreneur or e-commerce podcast.

0:11.0

And he's not your average host.

0:14.0

This is the story of a brand with your host, Ramon Vela.

0:26.4

I mean, we're in a world today where celebrities are coming out with every type of brand known to man and, you know, a lot in the alcohol space and you can't manufacture authenticity.

0:32.6

I'm sorry, you cannot.

0:34.6

Like, sure, there will be success stories and there will be really cool things that happen

0:39.7

where there's a lot of success with a specific brand.

0:42.9

But authenticity, I think, is something that you can never fake.

0:47.2

And the consumer is smarter than they've ever been.

0:51.9

People are reading labels, people are checking websites, people are looking at

0:55.0

Instagrams, people are conscious of their surroundings and what they're saying. And the reality is,

1:01.3

if you're true to your own self and your form, that's going to shine through in your product.

1:10.3

It's time to let your customers enjoy the products they love without the friction of

1:15.1

reordering.

1:16.1

And that's why innovative brands like Pete's coffee rely on Order Group subscription solution

1:20.4

to build long-lasting relationships that drive recurring revenue.

1:24.8

From enrollment incentives to churn-fighting AI, OrderGroove gives your business

1:29.3

the tools it needs to be a subscription success story. Visit ordergrove.com for slash story to book a

1:36.2

demo today and receive two months off your first contract. Again, that's ordergrove.com

1:41.7

for a slash story. That's O-R-G-E-R-O-O-O-V-E.com forward slash story.

1:50.3

Hey, don't forget to listen to part one of this amazing feature.

...

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