Owen's Craft Mixers - Stubborn about Quality

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 25 January 2022

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by Ordergroove**

“Simplicity but with quality of ingredients” that's the idea behind Owen's Craft Mixers. In part 1, we have Josh Miller, Co-Founder and President of Owen's Craft Mixers, a premium all-natural cocktail mixer brand.

Josh started his career as an intern at Honest Tea and Tesla Motors. He later worked at Sir Kensington's for some time. During that time, Josh saw an opportunity in the CPG world. In 2016, he started Owen's Craft Mixers along with his brother-in-law. It's a brand that uses no artificial sweeteners or fructose corn syrup. Their ingredients include real juice and just pure cane sugar.

He discusses:

* Gratefulness
* Overview of the company
* When people support them
* His career and mental attitude
* Variables involved in cocktails
* How they got the name “Owen”
* Their recipe philosophy

Join Ramon Vela and Josh Miller as they break down the inside story on The Story of a Brand.

For more on Owen’s Craft Mixers, visit: https://owensmixers.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.

This episode is brought to you by Ordergroove.

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Transcript

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0:00.0	Recorded at MuteSix Studios.
0:07.7	This is not your average entrepreneur or e-commerce podcast.
0:11.6	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:21.6	We felt like we're like, hang on, there's an opportunity to marry this idea of
0:26.5	simplicity, but quality of ingredients, to eliminate steps and expedite the service of which it takes
0:34.8	to make the drink.
0:35.6	And if we can do that, we could create a really badass brand around it.
0:40.5	And so we got into the lab.
0:43.4	I said the lab.
0:44.3	It was Tyler's kitchen in a tiny little one-bedroom apartment in the village.
0:50.4	And we started making ginger beer from scratch because we loved Moscow mules at the time.
0:56.0	Like I had never had a Moscow mule until I moved to New York City in 2012.
1:00.0	And I loved the burn it would give you. I loved the sweetness of it.
1:04.0	And I felt like it was like, it's in a copper mug. You feel so badass when you would get it.
1:10.0	And this is just, you know, 2012 was one cop.
1:13.1	The Moscow meals are becoming really a thing.
1:15.5	Again, it was a drink that was created by Smyranoff way back.
1:18.1	Yeah.
1:18.6	And we basically said, all right, well, if we're going to be different, like, what are the three things that we can do to be different?
1:26.5	It's ingredient quality.
1:28.9	So start with real juice and beer cane sugar. The second is do it in a different shape or
	...

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