All right, guys. So this is one of those. Well, this is an angel investment I made. I don't know.

I think I met Louisa like going on four years ago. The opportunity came to Aaron and I, but Aaron

didn't see how she could really be as strategic as I was since it was really targeting young girls.

You know, daughters, daughters getting their first piercings. The business has really just grown into just

they're really owning the space. Yeah, I mean, I missed the boat on the side. You might have made a

little bit of a mistake, but they are owning the ear piercing space. They are I think at the end of

the year are going to have like 30 locations. They're also the only place that has nurses piercing

ears as opposed to like 16 year old like, you know, stoners that give Sarah, give people funky

ear holes like Sarah has. Yeah, but Louisa's background is Louisa Schneider, the founder of Rowan. Her

background is really unbelievable. She was a banker, right, Phil? Wasn't she was, yes, she was a banker.

She was a banker and she's sort of seen it all done it all done the pivots done done all the things

that we talked to you guys about. So I'm excited for you to listen to this conversation. Yeah.

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