Over 300M+ cupcakes sold! Baked by Melissa’s Melissa Ben-Ishay dives into the $ecrets behind turning a passion into a career, staying customer focused, and how being fired lead to her bite-sized cupcake empire
Trading Secrets
Audioboom Studios
5 • 5.5K Ratings
🗓️ 29 January 2024
⏱️ 65 minutes
🧾️ Download transcript
Summary
The New York City based entrepreneur’s brand became famous for its signature bite-sized cupcakes and treats starting back in 2008. Previously working in advertising, Melissa was unexpectedly fired and decided to reinvent herself based on her passion for baking after successfully selling her cupcakes through various catering based events. She opened her first retail store in 2009. Fast forward to today and Baked by Melissa now operates 14 total locations and delivers all across the US through her online marketplace. She has also partnered with organizations such as Make A Wish, Weight Watchers, Oatly and several other non-profit organizations all across the country.
Melissa gives insight to what makes her bite-size cupcakes such a success in the baking industry, what goes into the product, what her first television spot was, how she was able to finance the company with human capital, where they do all the baking, what goes into the decision to collaborate with another brand, and how COVID impacted the business. Melissa also reveals how she keeps the customer in mind, what time is the busiest for the company, what she did on the day she was fired, why she was given the opportunity to write a cookbook, and why her food philosophy is. What is the core to her business? How did Baked by Melissa get into Madison Square Garden?
Melissa reveals all that and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: Declan O’Connell
Guest: Baked by Melissa
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Transcript
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| 0:00.0 | Welcome back to another episode of Trading Secrets. I'm your host |
| 0:16.4 | Jason Tartak and welcome to the pre-market trading segment where I tell you a |
| 0:20.2 | little bit about what you can expect from our guests today, an update from the market, and some Inside Scoop |
| 0:25.8 | on my personal life. |
| 0:27.2 | Well, what can you expect today? |
| 0:29.4 | We're back to business. |
| 0:30.7 | We have had some reality TV star and pop culture tycoons on lately. |
| 0:37.0 | I mean, last week was huge, the first time ever in Tring Secrets history that we released two episodes with Nick Vial and of course with Justin and |
| 0:45.8 | Susie. |
| 0:46.8 | Well this episode we said you know what we've had some great guests with great pop culture |
| 0:51.5 | backgrounds. Let's skip back to business. |
| 0:54.4 | So we have an absolutely unbelievable, incredible, resilient, |
| 1:00.2 | I'm even going to use the word stern business owner entrepreneur creator and New York Times |
| 1:07.6 | bestseller with her latest cookbook that just came out. |
| 1:11.1 | We have baked by Melissa on the podcast. Now if you're in the New York area and I say |
| 1:16.0 | baked by Melissa it's a no-brainer you know who she is. If I say baked by Melissa and you live |
| 1:21.3 | anywhere in the United States you probably now know who she is because |
| 1:25.1 | over 300 million, million of her cupcakes have been sold. |
| 1:32.5 | So you're going to hear how she started the business, |
| 1:34.7 | the ins and outs of branding, |
| 1:37.0 | you're going to hear how she leads her team, |
| 1:39.2 | what she calls her market and demographic, how money she spent on consulting to learn one thing |
... |
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