people make big decisions and big changes when they are not pressured.

You know, if you're telling someone, you got to do this thing, you got to do this thing,

you got to do this thing, you got to do this thing, they are more likely to get defensive

and resistant.

Whereas when you say to someone, ball is in your court, decision totally up to you,

significantly more likely to make a big decision

in that conversation.

Hey, my friend, welcome to the art of online business podcast. My name is Rick Mulready, and I'm an

online business coach. I'm an ads expert and most importantly,

I'm a dad. And this show is where we help established online course creators and coaches

create more profit, more impact, with less hustle. All right, let's get into it.

What's up, my friends?

Welcome back to the podcast.

Thank you, as always, for tuning in today.

Super appreciate you.

So I've got a good one here for you today.

Well, I think every episode is good.

But today especially, I've got my good friend and our copywriter, Brittany McBean, on the show. So Britney is a brilliant conversion

copywriter and launch strategists. And this is her third time here in the podcast. I've been

working with Brittany for about a year and a half now. And she's completely helped me transform my brand in the way that I

communicated. And I asked her to come on the show today to talk about all the uncool marketing

tactics that have been taught for years and that have been used for years by so many people,

...