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Marketing School - Digital Marketing and Online Marketing Tips

Our Favorite Marketing Book of All Time | Ep. #1384

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 16 May 2020

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of great copywriting and the timeless nature of of certain marketing strategies!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite Marketing Books of All Time. [00:44] The power of Russell Brunson's new book Traffic Secrets! [01:28] Eric's two favorites: Breakthrough Advertising and Influence. [02:20] Neil's all time favorite: Ogilvy on Advertising. [03:17] The importance of great copywriting and how this ties to success. [04:15] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Russell Brunson Traffic Secrets Expert Secrets DotCom Secrets Breakthrough Advertising Influence Robert Cialdini Ogilvy on Advertising Mad Men Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.2

instructors Neil Patel and Eric Sue.

0:17.0

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:50.4

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today

0:56.0

we're going to talk about our favorite marketing book of all time. I guess this is

1:00.3

like forever Neil so what is your favorite marketing book of all time and why you go first because I know you have one so we should actually both do separate ones I don't know if like it's actually kind of changing in my mind right now because we'll give a little

1:13.6

little bonus right now so and by the way I'm not paid by Russell Brunson I'm not like an

1:17.2

affiliate or anything but if you're starting out with marking or maybe you think like

1:22.1

you could use like a tune-up the book that just

1:24.4

came out traffic secrets there's so many tactics in there and a strategic

...

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