Our Experience Speaking at HubSpot's INBOUND Conference
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.3K Ratings
🗓️ 15 September 2023
⏱️ 6 minutes
🧾️ Download transcript
Summary
In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met.
TIME-STAMPED SHOW NOTES:
- (00:00) - Neil Patel talks about HubSpot's INBOUND 2023
- (01:00) - Should you leverage AI more effectively instead of hiring more marketers?
- (02:11) - How to strive when everyone is using AI Marketing
- (03:03) - How big is HubSpot's INBOUND 2023 conference
- (04:35) - Check out Peech-ai.com
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Transcript
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| 0:00.0 | All right, so we are going to talk about our experience speaking at HubSpot's inbound conference. |
| 0:05.6 | So Neil, do you want to kind of elaborate on what the inbound conference is? |
| 0:08.6 | I'm sorry every year throws at inbound marketing conference where people talk about the latest marketing strategies from AI, |
| 0:17.0 | pay media, SEO, social media, how to convert visitors into customers. |
| 0:23.7 | They pretty much talk about anything digital marketing related. |
| 0:27.0 | It's a big event. |
| 0:28.0 | I think there was over 10,000 attendees this year. |
| 0:30.1 | A whole thousand this year. |
| 0:31.3 | Yeah, so it's quite a bit. |
| 0:33.0 | A lot of great keynote speakers, Derek Cheater, Reese Witherspoon, so they had a really all-star |
| 0:38.8 | lineup. Andrew Huberman, the doctor. |
| 0:41.2 | Yeah, that's right, Andrew Huberman. |
| 0:43.0 | Errik and I both spoke. |
| 0:45.0 | We did a podcast episode that was fun. |
| 0:48.0 | And yeah, overall, it was a good event. |
| 0:51.5 | We've been there two years in a row now and the latest thing that we're seeing which a lot of conferences are talking about which is AI |
| 1:00.0 | But at HubSpot and we don't mean this in a bad way, there's just a lot of SMB and mid market businesses, |
| 1:06.0 | you know, a lot, the big trend was everyone's trying to figure out how to leverage AI and not hire as many marketers from at least the people I talk to. |
| 1:14.8 | They're like, how can we automate as much as possible where we don't need humans? |
| 1:18.4 | And funny enough, my talk was the opposite on which how to thrive when everyone's using AI and how to win because the problem |
| 1:25.2 | is when everyone's using AI we all start sounding the same because we're using the same technology |
| 1:29.4 | to create similar types of content they'll sound the. I always used analogy. I know Eric |
... |
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