Our Exclusive Interview! Hyram Yarbro on His New Brand, How Many Sponsorship Offers He Gets in a Week and His Goals For Giving Back
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 25 June 2021
⏱️ 51 minutes
🧾️ Download transcript
Summary
Hyram Yarbro was born and raised on a cattle ranch in Arizona to a Mormon Family, not paying much attention to skincare. After moving to Hawaii, getting a sunburn (how times have changed!) and needing a product to help conceal the redness, he ventured into a Sephora and learned quickly the power of cosmetics. Fast forward to 2017, Hyram launched his Youtube channel, advocating for his audience to learn more about the ingredients in their skincare.
In 2020, Hyram was the #1 skinfluencer on Youtube and TikTok, filming 5-6 videos a week along with creating content for TikTok and Instagram. After reviewing a variety of brands, he was determined to create his own. He was about to order all the components to create his own products when he took a meeting with Mark and Colette of The Inkey List. It was then that Selfless by Hyram was born.
We spoke with Hyram about a variety of things, from how his religion growing up impacted his work ethic, his mental health as a content creator, how many brands reach out to him (per week!) to work with him, the causes his brand directly gives back to, and of course had to ask him about his ingredient preferences. Selfless by Hyram is available at Sephora now!
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Transcript
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| 0:00.0 | There was this one brand who sent me an offer, and it was the biggest offer I've ever been sent, |
| 0:06.1 | you know, life-changing type offer. |
| 0:08.3 | And it was for a sponsored content. |
| 0:10.5 | And there are some products that I really do love from the brand, but other products that I'm not really a fan of. |
| 0:16.8 | And I looked at the overall kind of like conversation in my comment section surrounding |
| 0:21.6 | the specific brand and it just didn't resonate with my audience at all and I'm like, look, |
| 0:26.7 | you know, even though I'm okay with some of the products and I like some of the formulas, |
| 0:31.6 | my audience doesn't. And if I were to talk about this or promote it, my audience would not be |
| 0:36.9 | happy. So I had to pull out of that deal. |
| 0:38.4 | It's not worth it to take on deals or partnerships with companies that don't emulate your |
| 0:43.6 | standards. |
| 0:44.5 | Trust is the most important thing. |
| 0:47.4 | I'm Kirby and I'm Sarah. |
| 0:49.8 | Welcome to Los Angeles. |
| 0:52.2 | Every week we break down the most important beauty news and launches, |
| 0:55.9 | interview your favorite beauty experts, influencers, and celebrity guests. |
| 1:00.7 | And review our favorite beauty products of the moment as your beauty editor BFFs from the beautiful and great city of Los Angeles. |
| 1:09.1 | Welcome glamgelinos. |
| 1:11.7 | We hope you stay a while. |
| 1:14.8 | Cute. |
| 1:15.3 | That's cute. |
| 1:17.1 | Happy Friday, Kirby. |
... |
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