4.8 • 1.9K Ratings
🗓️ 15 February 2023
⏱️ 27 minutes
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Where did you get your special powers?
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.
You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.
To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.
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0:00.0 | Bruce Banner got hit with gamma radiation, Ben Grimm was in a spacecraft hit by cosmic rays. |
0:09.8 | Bruce Wayne saw his parents killed by a hoodlum and Peter Parker was bit by a radioactive spider. |
0:18.2 | Barbara Gordon, on the other hand, simply chose to become Batgirl. |
0:24.1 | Hey, it's Matt and this is a special archived episode of a Kimbo. |
0:33.7 | Everywhere we look, there are origin stories. They go all the way back to Greek and Roman mythology |
0:41.5 | and probably before. But we know the origin story by heart. We've heard it a million times about |
0:49.2 | Superman. Superman. Yes, it's Superman. Strange visitor from another planet who came to earth |
0:54.8 | with powers and abilities far beyond those of Batgirl men. Or when King Arthur took the sword out of |
1:03.1 | X-Caliber. Oh, who goes there? It is I, author, son of Usapem Dragon from the Castle of Kamalaks. |
1:15.3 | The origin story often has two components. The first one is something happened. Maybe it was |
1:22.5 | random. Something happened to our hero, to our founder. And then the second part is a choice |
1:29.9 | was made. That choice opens doors and sets that hero on a path. And it turns out we repeat that |
1:39.2 | story about our hero and about ourselves over and over again. And it has far more impact on our |
1:47.2 | choices and our culture than we usually give it credit for. Consider the case of Starbucks. |
1:55.2 | Starbucks, many people don't know, was a store, maybe two stores in Seattle that didn't sell |
2:04.3 | drip coffee or espresso. All they sold were beans and herbs, maybe some tea, but you couldn't drink |
2:13.3 | anything. Guy named Howard Schultz was working for our housewars company and he went to Italy. |
2:20.4 | In Italy, he discovered espresso culture. He had this transformational experience about the |
2:27.6 | third place, about a certain kind of quality, about a certain kind of taste profile, mostly |
2:34.1 | about what it felt to be part of it. It was a few years later that Howard Schultz, who did not |
2:39.4 | found Starbucks, took over Starbucks and grew it from the few stores that it had when he got there |
2:45.9 | to the bazillion stores that they have now. But that story, that original story, is understood by |
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