Optimizing Your Social Media and Freelancing Tips with Kennedy Meehan

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8 • 982 Ratings

🗓️ 13 December 2021

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 139: If you’re reading this, chances are you use social media or have in the past. Have you come across The Real Reel’s Instagram page and enjoyed the interactive stories and cohesive branding? How about the fun captions and inspiring quotes? On today episode, Natalie is speaking with the magician behind all that beautiful content and more, Kennedy Meehan. Kennedy is the founder of Azure Agency and began her entrepreneurial journey as a freelancer fresh out of college and smack in the middle of the pandemic. As a PR specialist and social media wizard, she has tons of great advice to share about brand identity, digital engagement, and optimizing social platforms — plus she has the inside scoop on what’s behind The Real Reel’s highlight reel. Kennedy Meehan founded The Azure Agency in 2021 after working as a freelance publicist and social media manager. Although COVID was incredibly challenging, she was able to grow her business through educating companies on the importance of brand identity and social media. Her agency has worked with some incredible businesses including Hani Bee Jewelry, Whiskey & Water, Only The Best, and many more. Today's episode dives into: How to use TikTok for market research and hashtag strategies Ways to build a client list and effectively send cold emails Methods to make sure you are hiring the right people and interview red flags Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Kennedy on Instagram @kennedymeehan and The Azure Agency @theazureagency Thank you to our sponsors for making this episode possible. Check out these deals just for you: CANVA - Go to canva.me/realreel to get your FREE 45-day extended trial. QUIP - Go to getquip.com/realreel to save $10 on a quip Smart Electric Toothbrush. CUROLOGY - Go to curology.com/real for a free 30-day trial and just pay for shipping and handling! NUTRAFOL – Go to nutrafol.com/realreel to save FIFTEEN DOLLARS OFF your first month’s subscription plus FREE shipping on EVERY order. BETTERHELP – Go to betterhelp.com/trr for 10% off your first month PRINCESS POLLY – Go to princesspolly.com and use the code REAL20 for 20% off your next order. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This podcast is brought to you by Podcast Nation.
0:04.0	Welcome to the Real Real, where I take you behind the Instagram reel and into the real lives of
0:16.1	entrepreneurs, content creators, and anyone who inspires me and may inspire you too.
0:20.9	I'm your host Natalie Barboo and let's get into it.
0:26.7	I'm also using the flip side of my brain where I'm like, okay, what would I be
0:30.7	searching right now? What I'm trying to put myself in the consumer's shoes and see okay what would other people be searching in this niche can I look at those rails and the content that's doing well in those areas and see if I can mimic them or
0:44.8	implement them for my client strategy.
0:47.5	So there's a lot of ways that you can use TikTok or Instagram or other social media accounts or platforms to do market research on. Hello, hello, hello everyone and welcome back to the real, real podcast. I am happy to be on the
1:09.5	mic. I'm a little more cheerful than I think the last intro.
1:12.8	I go through highs and lows
1:14.7	and last week I think was a pretty low week
1:16.6	and this week I've just been very happy.
1:19.0	I don't know if it's because I went out this morning
1:20.9	and I got coffee with a friend and you know I sat outside it was
1:24.6	beautiful weather I'm wearing long sleeve and shorts and it's just perfect and I got myself
1:30.0	an ice latte soaking in some Vitamin D so maybe that's why I'm in a cheerful mood.
1:34.9	I think I need to leave the house every single morning.
1:37.1	I think that's just what I need to do.
1:38.7	Maybe I need to find like a commute or something, because it just brightened up my mood but obviously if you can't tell I am in
1:45.2	Miami it's the only place right now I think that you could be wearing long sleeve and shorts and
1:49.1	sit outside with an ice coffee and feel good so yeah yeah, I've hit in Miami right now. I absolutely
1:55.2	love being here during this time even though traffic is absolutely horrible, but
	...

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