OPTE - This May Be the Future of Beauty & Skincare

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 15 June 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by MuteSix and Omnisend**

“An existing problem that we solved simply and elegantly”- OPTE stands for optimization of the skin. In the first part of this feature, we have Matt Peterson, CEO of OPTE, a skincare brand that is the first all-in-one precision skincare device for hyperpigmentation treatment that instantly corrects, then visibly fades and prevents dark spots with every use.

OPTE scans the skin to find dark spots. Then lays down high-performance, spot-fading optimizing serum treatment. The best thing is that it is suitable for all skin types at the same time.

The brand uses simple and clean ingredients. However, Matt mentions that the most challenging part is getting people to understand precisely who they are and what OPTE does.

In part 1, we discussed:

* Gratefulness towards his boss at Pepsi
* Overview of the brand
* Description of the world's smallest inkjet printer
* Should one need to scan the whole face every day
* Does skin color matter
* Was the absence of technology his idea
* What were the challenges and customer feedback

Join Ramon Vela and Matt Peterson as they break down the inside story on The Story of a Brand.

For more on Opte, visit: https://opte.com/

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Transcript

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0:00.0	Recorded at Mute 6 Studios.
0:07.6	This is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.6	So for hundreds of years, we just fill our face worth these things.
0:25.6	Well, we all know that we want to use less products, not more.
0:28.6	We want to put less things on our body.
0:30.6	We want to put better things on our body.
0:32.6	So we should be very careful about what we're putting in our bodies and on our bodies.
0:38.4	So Opta is a technology that solves that.
0:42.0	So again, what it does is through the scanner, it'll detect a spot and it'll print out very
0:48.2	quickly as you're going down over the spot directly.
0:51.5	And it has pigmentation in there that actually covers the spot. But the
0:56.2	beauty of opta is it's not just about coverage. It's about that pigmentation that we're putting on
1:01.9	also has niacetamine and other active ingredients and B vitamins, the rest to actually reduce the
1:08.6	spots appearance over time. So your dark spots will get lighter.
1:13.1	And the remarkable thing is the camera in the opta is three and a half times stronger than the human eye.
1:19.7	So as you're scanning different parts of your face, it'll detect hyperpigmentation before your eye can.
1:26.0	And it'll lay down serum on that spot. That means that
1:29.9	spot will have essentially these vitamins and all the rest to keep it from appearing. So it will
1:36.5	prevent new spots from forming. This episode is brought to you by Omnisand.
1:46.4	Now, if you're in e-commerce marketing and it feels like those weekly newsletters are no longer enough to power your growth, you're going to love Omnisand.
1:55.1	Now, Omnisan is an e-commerce marketing platform that goes above and beyond regular email campaigns.
	...

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